tag:blogger.com,1999:blog-34584527165375784212024-03-14T07:36:28.408+00:00Magnetise Group BlogWe benefit from highly-complex technology that is easy to set up and use. Our proprietary platforms are fully customisable and scalable, ensuring our clients and partners get the best experience possible from their digital campaigns.
Peter GShttp://www.blogger.com/profile/13085243895643052970noreply@blogger.comBlogger89125tag:blogger.com,1999:blog-3458452716537578421.post-23772010666697941852018-01-11T11:26:00.001+00:002018-01-18T09:30:34.630+00:00Supercharge Your Native Adverts<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-b6PF3cYOnmQ/WldJzW_8cfI/AAAAAAAAF1A/wIwj4vxx7XAMpfF7_M8RuS8tnvCvV0J0wCLcBGAs/s1600/LI_cloud.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="605" data-original-width="1083" height="355" src="https://3.bp.blogspot.com/-b6PF3cYOnmQ/WldJzW_8cfI/AAAAAAAAF1A/wIwj4vxx7XAMpfF7_M8RuS8tnvCvV0J0wCLcBGAs/s640/LI_cloud.jpg" width="640" /></a></div>
<br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 16;">Native platforms are increasingly complex and sophisticated, with an ever-expanding range of opportunities. The technology supporting native has developed drastically and whilst the likes of Facebook, Taboola, Outbrain and Adwords present a huge range of marketing prospects, they can be a challenge for any marketer to navigate.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 16;">Ensuring you work effectively with involved parties whilst developing, optimising and integrating campaigns on native can prove problematic. In fact, it’s almost impossible to run native campaigns without the support of a reputable, high-end technology platform. Ideally, marketers should select an intuitive and easy to use platform that records and reports each conversion, asses lead value and lead ID.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-XR1US05aWLo/WRB03FEvJTI/AAAAAAAAFbY/pioIESLVsFsKc11lh0ISYw0H_GsSMJsnQCPcBGAYYCw/s1600/LIdashboard2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="322" data-original-width="564" height="227" src="https://4.bp.blogspot.com/-XR1US05aWLo/WRB03FEvJTI/AAAAAAAAFbY/pioIESLVsFsKc11lh0ISYw0H_GsSMJsnQCPcBGAYYCw/s400/LIdashboard2.jpg" width="400" /></a></div>
<br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 16;">The sophisticated LeadIntelligence dashboard enables publishers to closely track, analyse and monitor all data relating to their fully integrated campaign.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 16;">Here are three key things to consider when trying to supercharge your native ad campaigns and maximise your return on investment.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 16;"><b>Track and tailor campaign data and optimise performance</b></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 16;">Create clear campaign objectives with customised Key Performance Indicators (KPIs) and ensure the technology platform you work with can identify and optimise your KPIs. Several KPIs for determining ongoing performance will help allocate campaign budgets and enable you to make the most of your media spend.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 16;">Keep a close track of your campaign data to see what is producing the best results and make any necessary tweaks. Ideally, all data should be available 24/7 on a dashboard with real-time updates. This will enable you to track and tailor both messaging and targeting and maximise you native campaign ROI.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 16;"><b>Take control of your creative and drive more volume</b></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 16;">An experimental approach to your campaign creative will help you to gauge the best ways to increase engagement and results. Ensure your tech stack makes it easy for you to build and test multiple responsive landing pages. You can maximise engagement further with clever overlays and floater ad units and test response to landing pages with video or add social sharing.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 16;">It’s easy to forget that marketing goes beyond the ad platform. It’s important to get your pricing right as a percentage increase in conversion can dramatically reduce the Cost Per Conversion. This, in turn, will enable you to bid higher, increase profits or drive more volume.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 16;"><b>Increase safety, reduce fraud</b></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 16;">Last but by no means least, ensure you work with a technology platform that takes data security and fraud seriously. Check what data security measures are in place and ensure the platform you work with passes the most rigorous data security tests. This will help you to minimise any exposure to fraudulent activity.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 16;"><b>How can we help?</b> </span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 16px;">LeadIntelligence is a sophisticated platform that enables clients to easily set up, manage and optimise complex lead and customer generation campaigns. It streamlines all lead buying and management process for agencies and advertisers, providing insight and reliability.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 16;">Our LeadIntelligence platform is fully integrated with key native platforms, including Facebook, Outbrain, Adwords, Taboola and Yahoo Gemini to ensure maximum visibility and return for both publishers and advertisers. Detailed campaign data and analytics is available 24/7 on LeadIntelligence dashboards in real-time. With an intuitive interface belying the complexity of the system, we'll show you how our powerful controls and actionable insights will optimise your lead generation whilst saving you time and resources.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 16;">For more information or arrange a demo of LeadIntelligence, the most advanced lead and customer management platform on the market, contact us on <b>+44 20 7100 0323</b> or <b>request a demo</b>.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 16;"><br /></span>Anonymoushttp://www.blogger.com/profile/11413979572982671812noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-39667330409242451812017-10-18T14:37:00.001+01:002017-10-18T14:39:27.510+01:00Amazon's Web Services (AWS) Summit 2017<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-AHLYgFcrXzA/WedYwvvJNuI/AAAAAAAAFsA/xcr_CVtFB9cmwh57YhIZmJWLaSU7wa8twCLcBGAs/s1600/AWS-17.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="319" data-original-width="600" height="212" src="https://1.bp.blogspot.com/-AHLYgFcrXzA/WedYwvvJNuI/AAAAAAAAFsA/xcr_CVtFB9cmwh57YhIZmJWLaSU7wa8twCLcBGAs/s400/AWS-17.jpg" width="400" /></a></div>
<br />
<br />
<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;">Amazon's Web Services (AWS) Summit has been a fixture in our diary for a number of years now. It’s a key annual event for companies with an interest in cloud innovation.</span><br />
<br style="color: #222222; font-family: arial, sans-serif;" />
<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;">This year's AWS proved to be another well-run event with a packed programme of sessions. Talks covered a range of topics from mobile, Big Data to HPC, Security and 'Serverless' technologies.</span><br />
<br style="color: #222222; font-family: arial, sans-serif;" />
<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;">We were particularly interested in the ‘Serverless’ technology talks as running code without having to manage a server is a hot topic at the moment and an area we are increasingly working on.</span><br />
<br style="color: #222222; font-family: arial, sans-serif;" />
<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;">A fascinating lecture by Abby Fuller, senior technical evangelist and software engineer, gave us an insight of how companies such as Netflix use serverless technologies to transcode their media files into 60 different formats. It’s amazing what can be accomplished with this new, cutting-edge technology and how companies are using it to gain competitive advantage.</span><br />
<br style="color: #222222; font-family: arial, sans-serif;" />
<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;">AWS technology is core to our platform and we left the event filled with ideas, ways to make the most of our platform and how best to implement different cloud technologies. The summit also proved a great opportunity to engage with third-party services.</span><br />
<br style="color: #222222; font-family: arial, sans-serif;" />
<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;">We'd like to thank Amazon Web Services for yet another excellent summit. We’ll definitely be back next year and hopefully in a position to share some of the innovative ways we are using the technology.</span>Anonymoushttp://www.blogger.com/profile/11413979572982671812noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-59718387195263554452017-06-19T10:05:00.000+01:002017-07-17T10:08:12.324+01:00Celebrations for Best Lead Generation Campaign<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-aFoDKvJkg0E/WWx-EBnZj3I/AAAAAAAAFio/sZNYnVtLd2QGo8Zz9DPvN9OKQ4MOIFAFACLcBGAs/s1600/Performance-Award.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="157" data-original-width="279" src="https://1.bp.blogspot.com/-aFoDKvJkg0E/WWx-EBnZj3I/AAAAAAAAFio/sZNYnVtLd2QGo8Zz9DPvN9OKQ4MOIFAFACLcBGAs/s1600/Performance-Award.png" /></a></div>
<br />
<h2 class="section-subheading" style="background-color: white; box-sizing: border-box; color: #676770; font-family: "Open Sans", sans-serif; font-size: 16px; font-weight: 300; line-height: 28px; margin-bottom: 10px; margin-top: 0px;">
What a great night we had at the Performance Marketing Awards in April. <br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" />Magnetise employees were invited to join Planit (one of the fastest growing performance marketing agencies) for the 2017 Performance Marketing Awards. As a finalist in the 'Best Lead Generation Campaign' for Ladbrokes Sportsbook lead generation, we got to enjoy an evening of fun and laughter with both old and new friends and lots of familiar faces. <br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" />Planit utilises Lead Intelligence to manage and optimise performance campaigns for Ladbrokes across all digital channels. With the agencies strong results, Planit was able to submit a strong award entry. The lead-based campaign met client objectives and exceeded expectations by delivering high-quality prospects using a highly bespoke, cost-effective strategy. The campaign was able to qualify and demonstrate the value of the leads provided, keeping them in-line with the original campaign objectives.<br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" />The entry just missed out on winning the category, but we all went home happy after a great evening and coming runner up and highly commended for 'Best Lead Generation Campaign'.</h2>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-zJ5n0humJPY/WWx-Y6ofXrI/AAAAAAAAFiw/3LR10_OkcBkFbEdL4B2tiFhRjxH3oS9mQCLcBGAs/s1600/pma2017jpg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="504" data-original-width="896" height="225" src="https://2.bp.blogspot.com/-zJ5n0humJPY/WWx-Y6ofXrI/AAAAAAAAFiw/3LR10_OkcBkFbEdL4B2tiFhRjxH3oS9mQCLcBGAs/s400/pma2017jpg.jpg" width="400" /></a></div>
<div>
<br /></div>
Anonymoushttp://www.blogger.com/profile/11413979572982671812noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-38710454177246056892017-03-22T16:41:00.000+00:002017-06-16T11:51:33.897+01:00Floating buttons - a smart new revenue streamCapturing and retaining user attention proves a daily challenge. Once consumers become accustomed to a certain marketing technique, it’s much easier to overlook it, making it increasingly difficult to attract their attention. In order to survive, online advertising is constantly evolving and on the page, units are becoming increasingly smart and exciting.
<br />
<br />
At Magnetise HQ we’re continually developing and testing innovative ways to intrigue and attract users. Over the years we’ve gained excellent insight into what works and what doesn’t when it comes to generating prospective customers online. How? Our advanced technology with built-in tracking tools allows us to constantly analyse user behaviour patterns and refining our technology and campaigns accordingly. This insight gives us a unique understanding of how to get the best results for our clients.
<br />
<br />
The ‘Floating Button’ is a new, non-intrusive Ad Unit aimed at engaging with users. Floating Buttons provide a truly bespoke and seamlessly integrated advertising option.
<br />
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-oca0P0ZLeBE/WRCkV870I9I/AAAAAAAAFbw/NaGIfGN169skOvY97HTeq3iqdsFlu86zQCLcB/s1600/Ladbrokes2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="275" src="https://1.bp.blogspot.com/-oca0P0ZLeBE/WRCkV870I9I/AAAAAAAAFbw/NaGIfGN169skOvY97HTeq3iqdsFlu86zQCLcB/s400/Ladbrokes2.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td class="tr-caption" style="font-size: 12.8px;">Floating Button on the bottom right of the page</td></tr>
</tbody></table>
</td></tr>
</tbody></table>
</div>
<br />
<br />
These clever mini ads sit or float neatly over your page, yet they don’t compete or detract attention from any existing placements. With this in mind, Floating Buttons can be included on any page on your site, without causing confusion or an information overload.
<br />
<br />
Floating Buttons are proving popular as they are highly relevant, yet unobtrusive. After clicking on the Floating Button, it expands and shows a second creative, directing the user to either an overlay or a designated web page.<br />
<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-bQQJyUMT4Nc/WRHi7M8ZKVI/AAAAAAAAFcY/jZ93mpycCkAlBa2Ttpu_ikIHeQkJaR4KACEw/s1600/Pru_floating.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="241" src="https://2.bp.blogspot.com/-bQQJyUMT4Nc/WRHi7M8ZKVI/AAAAAAAAFcY/jZ93mpycCkAlBa2Ttpu_ikIHeQkJaR4KACEw/s400/Pru_floating.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Example of Floating Button expanding to Overlay Ad</td></tr>
</tbody></table>
<br />
Conversely, Floating Buttons can also be used as a companion to an Overlay Ad, so that when users click out of an overlay, a Floating Button replaces it on the corner of the screen. This gives users another chance at responding to the initial call to action from the overlay.
<br />
<br />
All our units are cross-device optimised and publishers can set very specific targeting variables, such as number of impressions, time on site, exit intent, % scroll and by device.Magnetise ‘Floating Buttons’ are available across Magnetise Media and Lead Intelligence, providing additional revenue streams for all our clients. ‘Floating Buttons’ are incredibly fast and easy to set up, so why give them a go? To find out more, please contact us on 020 7078 8298.
<br />
<br />
We don’t just rely on our industry-leading technology and proven track record, we’re committed to innovation. Our continued investment in research and development helps us stay ahead of the game.Anonymoushttp://www.blogger.com/profile/11413979572982671812noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-8951971013702737692017-01-26T14:39:00.000+00:002017-06-21T16:08:57.783+01:00More leads doesn’t always = more conversions<div style="background-color: white; box-sizing: border-box; color: #404047; font-family: "Open Sans", sans-serif; font-size: 16px; line-height: 25px; margin-bottom: 10px; margin-top: 10px;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://3.bp.blogspot.com/-XR1US05aWLo/WRB03FEvJTI/AAAAAAAAFa4/yIqeSYCScCI8soO5kiFRas8PUll_Ui_hwCLcB/s1600/LIdashboard2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="181" src="https://3.bp.blogspot.com/-XR1US05aWLo/WRB03FEvJTI/AAAAAAAAFa4/yIqeSYCScCI8soO5kiFRas8PUll_Ui_hwCLcB/s320/LIdashboard2.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Lead Intelligence dashboard view</td></tr>
</tbody></table>
<span style="background-color: white; color: #404047; font-family: "open sans" , sans-serif; font-size: 16px;">Lead generation continues to be one of the most popular online marketing tools. It’s easy to see why. When executed well, lead gen campaigns can provide high-quality prospects in real time and deliver substantial returns on investment. However, managing a lead generation opportunity efficiently and ensuring you’re getting it right is pretty much impossible without a reputable high-end technology platform.</span><br />
<div style="background-color: white; box-sizing: border-box; color: #404047; font-family: "Open Sans", sans-serif; font-size: 16px; line-height: 25px; margin-bottom: 10px; margin-top: 10px;">
Some companies still think about lead generation in terms of the sheer volume of leads delivered. Having a large number of leads to work with can be a good thing. However, unless these prospects are delivered instantly and are highly relevant, then you’re pretty much working with useless data and conversion rates will be low. More leads, <span style="font-family: "open sans" , sans-serif;">More leads, therefore, doesn’t always equal more conversions.</span></div>
<div style="background-color: white; box-sizing: border-box; color: #404047; font-family: "Open Sans", sans-serif; font-size: 16px; line-height: 25px; margin-bottom: 10px; margin-top: 10px;">
So how confident are you that your campaign is generating highly relevant prospects and delivering the best results? Let’s look at some key areas you should consider to ensure your campaign’s success.</div>
<div style="background-color: white; box-sizing: border-box; color: #404047; font-family: "Open Sans", sans-serif; font-size: 16px; line-height: 25px; margin-bottom: 10px; margin-top: 10px;">
<span style="box-sizing: border-box; font-weight: 700;">Stringent security</span><br />
We all know how important data security is. So, before you embark on a new campaign, choose a technology platform that easily passes the most stringent data security tests.<span style="background-color: initial; box-sizing: border-box; font-weight: 700;"> </span></div>
<div style="background-color: white; box-sizing: border-box; color: #404047; font-family: "Open Sans", sans-serif; font-size: 16px; line-height: 25px; margin-bottom: 10px; margin-top: 10px;">
<span style="box-sizing: border-box; font-weight: 700;">Real-time results</span><br />
With lead generation, timing is of key importance. The speed at which data can be received, processed and distributed for conversion is crucial. The ideal, of course, being in no time! Real-time scoring, pricing, validating, transferring and analysing of leads and performance will vastly improve your campaign’s results.</div>
<div style="background-color: white; box-sizing: border-box; color: #404047; font-family: "Open Sans", sans-serif; font-size: 16px; line-height: 25px; margin-bottom: 10px; margin-top: 10px;">
<span style="box-sizing: border-box; font-weight: 700;">Scale to size</span><br />
Ensure your provider can grow (or shrink) with you and enables you to deploy campaigns of any size with robust, reliable and scalable technology. Cloud-based platforms offer a versatile option as they will let you easily add or remove capacity as required. Scale works both ways though, so use cap management features to make sure you are getting the right volume of results. Technology can also help you manage both suppliers and sources with fast and easy set-up, adaptation and removal of budget allocations and caps, creatives, channels and formats.</div>
<div style="background-color: white; box-sizing: border-box; color: #404047; font-family: "Open Sans", sans-serif; font-size: 16px; line-height: 25px; margin-bottom: 10px; margin-top: 10px;">
<span style="box-sizing: border-box; font-weight: 700;">Intelligent insight<br style="box-sizing: border-box;" /> </span>The level of insight is only as good as the output of your analytics tool. Without decent validation, data collection and campaign management, you’re essentially working with incorrect data. Ensure solid reporting metrics are available 24/7. That way you can identify under or over performers and you will be alerted instantly when issues arise. </div>
<div style="background-color: white; box-sizing: border-box; color: #404047; font-family: "Open Sans", sans-serif; font-size: 16px; line-height: 25px; margin-bottom: 10px; margin-top: 10px;">
<span style="box-sizing: border-box; font-weight: 700;">Digesting data</span><br />
Your technology platform should digest the mountains of data into a usable format in real-time. Whether internal or third party feeds, small or big data, advertiser or supplier perspectives, there are hundreds of ways to slice, dice, customise and pivot it. The data you are presented with should perfectly fit your needs and those of the different people logging in to view it.</div>
<div style="background-color: white; box-sizing: border-box; color: #404047; font-family: "Open Sans", sans-serif; font-size: 16px; line-height: 25px; margin-bottom: 10px; margin-top: 10px;">
<span style="background-color: initial; box-sizing: border-box; font-weight: 700;">Customisable KPIs</span><br />
Success means different things to different companies, so whatever it means to you, ensure the platform you choose can identify and optimise it. The easiest way is by creating customisable Key Performance Indicators (KPIs). Multiple KPIs for measuring early, mid and long term performance will help you properly apportion campaign budgets and enable you to make the most of your media spend.</div>
<div style="background-color: white; box-sizing: border-box; color: #404047; font-family: "Open Sans", sans-serif; font-size: 16px; line-height: 25px; margin-bottom: 10px; margin-top: 10px;">
There really is a lot more to lead generation than sheer volume.Even so, it’s pretty straightforward and with the right technology, campaigns can prove very lucrative.</div>
<div style="background-color: white; box-sizing: border-box; color: #404047; font-family: "Open Sans", sans-serif; font-size: 16px; line-height: 25px; margin-bottom: 10px; margin-top: 10px;">
So how can we help? Well, Lead Intelligence is the most technologically advanced lead management platform available. It streamlines all lead buying and management process for agencies and advertisers, providing insight and reliability.</div>
<div style="background-color: white; box-sizing: border-box; color: #404047; font-family: "Open Sans", sans-serif; font-size: 16px; line-height: 25px; margin-bottom: 10px; margin-top: 10px;">
Lead Intelligence helps you through every stage of your marketing campaign including planning, campaign set-up and management, validation and optimisation, budgeting and billing, fulfilment and conversion plus reporting and analysis.</div>
<div style="background-color: white; box-sizing: border-box; color: #404047; font-family: "Open Sans", sans-serif; font-size: 16px; line-height: 25px; margin-bottom: 10px; margin-top: 10px;">
If you’re keen to find out more or arrange a demo of Lead Intelligence, the most advanced lead management platform on the market, contact us on <span style="box-sizing: border-box; font-weight: 700;">+44 20 7100 0323</span> or <span style="box-sizing: border-box; font-weight: 700;">request a demo</span>.</div>
Anonymoushttp://www.blogger.com/profile/11413979572982671812noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-49773319707587089832017-01-10T13:15:00.001+00:002017-01-10T13:16:51.823+00:00New year, new website<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br style="color: #222222;" /><span style="background-color: white; color: #222222;">We’re very excited to announce the launch of our new Magnetise Media website. The brand new <a href="http://www.magnetisemedia.com/">www.magnetisemedia.com</a> offers improved navigation, is cross-device friendly and reflects our strong position entering 2017.</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="background-color: white; color: #222222;"><br /></span></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-5JESApRLshY/WHTb3cr3RcI/AAAAAAAAFG8/t8KwJUqdQakJ1CkaE-CnUSZ0aNzdRSUoQCEw/s1600/MM_home.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="164" src="https://4.bp.blogspot.com/-5JESApRLshY/WHTb3cr3RcI/AAAAAAAAFG8/t8KwJUqdQakJ1CkaE-CnUSZ0aNzdRSUoQCEw/s320/MM_home.jpg" width="320" /></span></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span>
<br />
<div style="color: #222222;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><a href="http://www.magnetisemedia.com/">www.magnetisemedia.com</a> gives users a clear understanding of our products and services, while reinforcing our unique position as a company with a proven track record and some of the most compelling proprietary technology in the industry.</span></div>
<div style="color: #222222;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-size: large; margin-left: 1em; margin-right: 1em;"><a href="https://2.bp.blogspot.com/-uCVjF8HOHEI/WHTb_OkcAII/AAAAAAAAFHA/QTDCx-FCYjoeysmoT7OHCwNpL7cxlmiLQCEw/s1600/MM_home2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="167" src="https://2.bp.blogspot.com/-uCVjF8HOHEI/WHTb_OkcAII/AAAAAAAAFHA/QTDCx-FCYjoeysmoT7OHCwNpL7cxlmiLQCEw/s320/MM_home2.jpg" width="320" /></a></span></div>
<div style="color: #222222;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br />Throughout 2017 we’re keen to engage with more advertisers, agencies and publishers. <a href="http://www.magnetisemedia.com/">www.magnetisemedia.com</a> now offers smart overlay contact forms, making it easier for you to get in touch.</span></div>
<div style="color: #222222;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div style="color: #222222;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">We’re committed to helping our current publishers maximise the value of their digital media assets and we’ll be attracting new publishers and enabling them to generate additional revenue streams.</span></div>
<div style="color: #222222;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div style="color: #222222;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">This year we will continue to help our current advertisers and agencies to exceed their sales targets. Magnetise Media will also be enlisting some additional high quality marketers and helping them reach and convert the right audience.</span></div>
<div style="color: #222222;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div style="color: #222222;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">If you’re not already part of our trusted network, message us via our contact forms on </span><a href="http://www.magnetisemedia.com/" style="font-family: Arial, Helvetica, sans-serif; font-size: x-large;">www.magnetisemedia.com</a><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"> or a call us on 020 7078 8298. We look forward to hearing from you!</span></div>
Anonymoushttp://www.blogger.com/profile/11413979572982671812noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-77333304862961028732016-10-17T15:01:00.002+01:002016-10-18T09:00:46.539+01:00UK Mobile Ad Spending Soars - IAB H1 Adspend Report<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-1VFKnvXjM6U/WATZWAmJqeI/AAAAAAAAE2s/qre9gCSsXZwzgQ_kOP1wtRGWa64ApPmXQCLcB/s1600/Prod_AdCentre.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "trebuchet ms" , sans-serif;"></span></a></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-1_JGWR-5jA4/WATxLqGRFrI/AAAAAAAAE3A/Jl41BWK9_-IoAq5n7bXk_kzhhFcGVW5eQCLcB/s1600/IAB_adspend.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="176" src="https://3.bp.blogspot.com/-1_JGWR-5jA4/WATxLqGRFrI/AAAAAAAAE3A/Jl41BWK9_-IoAq5n7bXk_kzhhFcGVW5eQCLcB/s320/IAB_adspend.png" width="320" /></a></div>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #222222;"><br /></span></span></span>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: xx-small;"><br style="color: #222222;" /><span style="background-color: white; color: #222222; font-family: "trebuchet ms" , sans-serif; font-size: large;">Anyone active in digital marketing will have likely already seen the reports and analysis about the IAB and PwC’s latest adspend report. </span></span><br />
<span style="background-color: white; color: #222222; font-family: "trebuchet ms" , sans-serif; font-size: large;"><br /></span>
<span style="background-color: white; color: #222222; font-family: "trebuchet ms" , sans-serif; font-size: large;">If you have time and wish to read the full report then you can download a copy of the report by clicking </span><a href="https://www.iabuk.net/about/press/archive/adspend-on-mobile-display-overtakes-pc-for-first-time?utm_source=Sign-Up.to&utm_medium=email&utm_campaign=35339-173129-Adspend+email+all+members" style="font-family: "trebuchet ms", sans-serif; font-size: x-large;" target="_blank"><span style="color: #666666; font-family: "trebuchet ms" , sans-serif; font-size: large;">here</span></a><span style="background-color: white; color: #222222; font-family: "trebuchet ms" , sans-serif; font-size: large;"> and visiting the IAB website.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><br style="color: #222222;" /><span style="background-color: white; color: #222222;">Here are a few of the favourite report highlights:</span></span><br />
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">Overall 16.4% rise in digital spend is highest first half growth rate for two years.</span></li>
</ul>
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">Mobile spend up 56.1%.</span></li>
</ul>
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">Video the fastest growing ad format, up 67%. Furthermore 66% of pre-post roll spend was on non-broadcast inventory.</span></li>
</ul>
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">Consumer Goods, travel & transport, automotive were the 3 biggest spenders in the display category.</span></li>
</ul>
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">Half of standard mobile display is rich media and mobile accounts for 80% of spend in social.</span></li>
</ul>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><br style="color: #222222;" /><span style="background-color: white; color: #222222;">The ad spend report certainly continues to highlight the growth of mobile and the significant impact it has on all mainstream formats and channels.</span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><span style="background-color: white; color: #222222;"><br /></span></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-FuTuufbvyVc/WAXWoMwe-cI/AAAAAAAAE3Y/iDsFUvodzs0jwN9egF3m-N8APkMTkTQDwCLcB/s1600/multiDisplay.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="198" src="https://2.bp.blogspot.com/-FuTuufbvyVc/WAXWoMwe-cI/AAAAAAAAE3Y/iDsFUvodzs0jwN9egF3m-N8APkMTkTQDwCLcB/s320/multiDisplay.png" width="320" /></a></div>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><br style="color: #222222;" /><span style="background-color: white; color: #222222;">Our customers are constantly challenged as their users demand better experience across all devices and with the volume of users interacting over mobile it’s imperative the user experience and optimisation of mobile is thoroughly understood by advertisers and that they are able to measure ROI across devices.</span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><br style="color: #222222;" /><span style="background-color: white; color: #222222;">Here are some considerations and steps you can take to maximise the success of your landing pages across devices:</span></span><br />
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">Build high-converting mobile responsive landing pages (which means creatives adapt to the devices they are viewed on).</span></li>
</ul>
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">For fast turnaround, use tools which allow marketing and design teams to make responsive landing pages without the need to code.</span></li>
</ul>
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">Customise text, images and video for mobile. While you’re building the landing page (working with speed in mind), you should be able to apply different sizes of your graphics and text for different screen sizes. For text, don’t just resize headlines, take precise control over your typography scale according to the device it’s being viewed on.</span></li>
</ul>
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">Make sure your opt-in or forms are fast to load and any validation is loaded quickly with easily viewable help text. Customers can be turned away completely due to this issue.</span></li>
</ul>
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">Use landing page creators which provide debugging feedback – helping you make better pages faster.</span></li>
</ul>
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">If users sign up to something, then make sure your call-to-actions on the thank you page are responsive and are brought in view or in focus on both large and small screens.</span></li>
</ul>
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">Building landing pages from templates (versus code) can save you time and help reduce campaign creative costs. Many templates simply are not adaptive layouts and are not thoroughly tested. We provide our clients with a range of responsive template expertly built for purpose.</span></li>
</ul>
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">As always, test your pages across multiple browsers and all devices to make sure the templates you are using generates beautiful results.</span></li>
</ul>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><br style="color: #222222;" /><span style="background-color: white; color: #222222;">We hope the above give you some helpful pointers when you are building your high quality responsive landing pages. Please note these items above are equally important for other key creative formats such as overlays and emails which businesses must also optimise for both desktop and mobile users.</span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><br style="color: #222222;" /><span style="background-color: white; color: #222222;">Magnetise Group’s industry-leading technology is helping businesses maximise their campaign objectives and budgets, and it’s vital all our clients are promoting creative and customer journeys which is perfect for both mobile and non-mobile visitors and that’s is easy to adjust these assets easily reducing friction and encouraging users to flow through the process.</span></span>Anonymoushttp://www.blogger.com/profile/11413979572982671812noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-86030113740344424932016-08-30T17:17:00.000+01:002016-10-31T17:18:59.799+00:00Magnetise at the LeadsCon NY 2016<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-WtuCr0sG-8E/WBd8reG5KLI/AAAAAAAAE6A/peCGwXtwX5wSc_3WUMYbvFvITcOJ5B9OQCLcB/s1600/LeadsCon-logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://1.bp.blogspot.com/-WtuCr0sG-8E/WBd8reG5KLI/AAAAAAAAE6A/peCGwXtwX5wSc_3WUMYbvFvITcOJ5B9OQCLcB/s1600/LeadsCon-logo.png" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div style="background-color: white; box-sizing: border-box; color: #404047; font-family: "Open Sans", sans-serif; font-size: 16px; line-height: 25px; margin-bottom: 10px; margin-top: 10px;">
This August the Big Apple played host to the core of the lead generation industry (see what we did there?). Magnetise joined other lead generation luminaries, agencies, publishers, platform providers and clients for LeadsCon NY 2016 @ The NY Hilton - a festival of lead generation insight, learning, new developments, updates and of course deal-making.</div>
<div style="background-color: white; box-sizing: border-box; color: #404047; font-family: "Open Sans", sans-serif; font-size: 16px; line-height: 25px; margin-bottom: 10px; margin-top: 10px;">
The conference was dominated by financial services and home improvements; so there were plenty of lenders, insurers, window fitters, solar sellers and heating suppliers to meet and greet. We enjoyed expert talks on every aspect of campaign management, data analysis, page optimisation and lead conversion; and as you'd expect in NYC, conference buffets that were reminiscent of Man v Food.</div>
<div style="background-color: white; box-sizing: border-box; color: #404047; font-family: "Open Sans", sans-serif; font-size: 16px; line-height: 25px; margin-bottom: 10px; margin-top: 10px;">
But it's good that we came back well-fuelled! As we're super-busy with the launch and delivery of lead generation activity for our newly acquired US clients. And we look forward to meeting our clients again, and toasting our mutual success, when LeadsCon reconvenes in Las Vegas next March.</div>
<br />Anonymoushttp://www.blogger.com/profile/11413979572982671812noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-9631711579158837562016-04-01T12:34:00.000+01:002016-10-17T15:09:43.396+01:00We’re moving to Hammersmith<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">After eight and half years in Westminster, it’s time to bid our old offices farewell.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">We’re moving into the iconic Aircraft Factory in Hammersmith, a highly modernised building, that’s steeped in history.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif; font-size: medium;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: medium;">The factory, which originally built furniture, played a key role in both World Wars, when it was used to build aircraft to support the RAF.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif; font-size: medium;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: medium;">Film buffs may also recognise the factory as it was featured in Alfred Hitchcocks’ film Secret Agent.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif; font-size: medium;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: medium;">The new Magnetise HQ is almost ready and we’ll be one of the first tenants in the building when we move on Monday 4th April. Our new address is:</span><br />
<span style="font-family: "trebuchet ms" , sans-serif; font-size: medium;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: medium;">Magnetise Group</span><br />
<span style="font-family: "trebuchet ms" , sans-serif; font-size: medium;">The Aircraft Factory</span><br />
<span style="font-family: "trebuchet ms" , sans-serif; font-size: medium;">100 Cambridge Grove</span><br />
<span style="font-family: "trebuchet ms" , sans-serif; font-size: medium;">London W6 0LE</span><br />
<span style="font-family: "trebuchet ms" , sans-serif; font-size: medium;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: medium;">We look forward to showing you around and shouting you to a drink <span id="goog_740627662"></span><span id="goog_740627663"></span>at our on-site cafe!</span><br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-cj5trZYXMII/VxdpG4WHxSI/AAAAAAAAEYM/B_0LRdFev4ITSidLpa9i7MtePL1bZJNHQCLcB/s1600/AircraftFactory_email.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="175" src="https://2.bp.blogspot.com/-cj5trZYXMII/VxdpG4WHxSI/AAAAAAAAEYM/B_0LRdFev4ITSidLpa9i7MtePL1bZJNHQCLcB/s400/AircraftFactory_email.jpg" width="400" /></a></div>
Anonymoushttp://www.blogger.com/profile/11413979572982671812noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-30757995857102442932016-02-01T15:54:00.000+00:002016-02-29T15:57:48.808+00:00Magnetise Media at The Affiliate Summit West<div class="MsoNormal" style="background-color: white; color: #222222;">
<span style="font-family: Trebuchet MS, sans-serif; font-size: medium;">January blues didn’t hit Magnetise Media this year. The Affiliate Summit West kept us far too busy. The west-coast conference has more attendees and even more buzz than its New York counterpart.</span></div>
<div class="MsoNormal" style="background-color: white; color: #222222;">
<span style="font-family: Trebuchet MS, sans-serif; font-size: medium;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-5hgXMwjqla0/VtRpvZY8QaI/AAAAAAAAEQE/ZRGuZyA9xrM/s1600/LasVegasASW.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Trebuchet MS, sans-serif; font-size: medium;"><img border="0" height="320" src="https://1.bp.blogspot.com/-5hgXMwjqla0/VtRpvZY8QaI/AAAAAAAAEQE/ZRGuZyA9xrM/s320/LasVegasASW.jpg" width="320" /></span></a></div>
<div class="MsoNormal" style="background-color: white; color: #222222;">
<span style="font-family: Trebuchet MS, sans-serif; font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="background-color: white; color: #222222;">
<span style="font-family: Trebuchet MS, sans-serif; font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="background-color: white; color: #222222;">
<span style="font-family: Trebuchet MS, sans-serif; font-size: medium;">Despite being hosted in the flashing lights of Las Vegas, the ASW was not all fun and games. We hit the ground running on day one as we waded into the Meet Market with a fistful of business cards and a lengthy prospect list. The Meet Market certainly didn’t disappoint with a wealth of affiliates and networks with inventory across multiple channels.</span></div>
<div class="MsoNormal" style="background-color: white; color: #222222;">
<span style="font-family: Trebuchet MS, sans-serif; font-size: medium;"><br /></span></div>
<div class="MsoNormal" style="background-color: white; color: #222222;">
<span style="font-family: Trebuchet MS, sans-serif; font-size: medium;">The conference also allowed us to nurture relationships with our growing base of American publishers. Trips like these are vital for our team, to ensure we can continue to maintain a best in class network, resulting in strong volume and quality for our clients. We hope to see you there next year."</span></div>
Anonymoushttp://www.blogger.com/profile/11413979572982671812noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-45914346580529373952015-12-10T13:52:00.000+00:002016-01-29T13:55:25.215+00:00Dodge the online fraudsters and maximise your profits <div style="line-height: 150%; margin-bottom: 8.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;">
<span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">New figures suggest online advertising fraud is on the up. In the
US alone, online advertising fraud costs the industry an estimated $8.2bn a
year (IAB, December 2015). </span><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">The biggest impact
is being felt on cost-per-thousand (CPM) programmatic display and video ad
buys, where advertisers are often being over-charged for bots and non-human
traffic.<o:p></o:p></span></div>
<div style="line-height: 150%; margin-bottom: 8.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-Y5MpqGNGbU4/VqttmXiq4WI/AAAAAAAABwk/abf-cig6kEk/s1600/Fraud%2Bimage.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://4.bp.blogspot.com/-Y5MpqGNGbU4/VqttmXiq4WI/AAAAAAAABwk/abf-cig6kEk/s320/Fraud%2Bimage.jpg" width="316" /></a></div>
<br />
<div style="line-height: 150%; margin-bottom: 8.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;">
<!--[if gte vml 1]><v:shapetype
id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t"
path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f">
<v:stroke joinstyle="miter"/>
<v:formulas>
<v:f eqn="if lineDrawn pixelLineWidth 0"/>
<v:f eqn="sum @0 1 0"/>
<v:f eqn="sum 0 0 @1"/>
<v:f eqn="prod @2 1 2"/>
<v:f eqn="prod @3 21600 pixelWidth"/>
<v:f eqn="prod @3 21600 pixelHeight"/>
<v:f eqn="sum @0 0 1"/>
<v:f eqn="prod @6 1 2"/>
<v:f eqn="prod @7 21600 pixelWidth"/>
<v:f eqn="sum @8 21600 0"/>
<v:f eqn="prod @7 21600 pixelHeight"/>
<v:f eqn="sum @10 21600 0"/>
</v:formulas>
<v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect"/>
<o:lock v:ext="edit" aspectratio="t"/>
</v:shapetype><v:shape id="Picture_x0020_1" o:spid="_x0000_i1028" type="#_x0000_t75"
alt="online advertising cheating" style='width:451.5pt;height:454.5pt;
visibility:visible;mso-wrap-style:square'>
<v:imagedata src="file:///C:\Users\Peter\AppData\Local\Temp\msohtmlclip1\01\clip_image001.jpg"
o:title="online advertising cheating"/>
</v:shape><![endif]--><!--[if !vml]--><!--[endif]--><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;"><o:p></o:p></span></div>
<div style="line-height: 150%; margin-bottom: 8.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;">
<br /></div>
<div style="line-height: 150%; margin-bottom: 8.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;">
<span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">When planning an online campaign, taking steps to dodge the
fraudsters and working out where you can secure your highest return is key.
There is little point in having a huge impression rate, for example, which in
many cases no ‘human’ will actually view. You should implement a strategy which
limits this type of deception and also minimises the human cost involved in
managing fraud prevention.<o:p></o:p></span></div>
<div style="line-height: 150%; margin-bottom: 8.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;">
<br /></div>
<div style="line-height: 150%; margin-bottom: 8.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;">
<span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">Online campaigns can deliver considerably more transparency and
traceability than more traditional forms of advertising. Direct actions,
including click through, sign ups and conversions are easily traced and should
be integral to measuring the success of any campaign. <o:p></o:p></span></div>
<div style="line-height: 150%; margin-bottom: 8.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;">
<br /></div>
<div style="line-height: 150%; margin-bottom: 8.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;">
<span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">So what steps can you take to avoid the fraudsters and maximise
the success of your campaign?<o:p></o:p></span></div>
<div style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm;">
<br /></div>
<div style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%;">1.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><b><span style="font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%;">Know
what you’re paying for.</span></b><span style="font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%;"> If you are paying on a CPM
basis, remember that an <span style="background: white;">"impression"
is just a measurement of responses from a </span></span><a href="https://en.wikipedia.org/wiki/Web_server" target="_parent"><span style="background: white; font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%; text-decoration: none;">web server</span></a><span style="font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%;">
<span style="background: white;">to a </span></span><a href="https://en.wikipedia.org/wiki/Http_request#Request_message" target="_parent"><span style="background: white; font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%; text-decoration: none;">page request</span></a><span style="background: white; font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%;"> from the user </span><a href="https://en.wikipedia.org/wiki/Web_browser" target="_parent"><span style="background: white; font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%; text-decoration: none;">browser</span></a><span style="font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%;">.
In many cases, therefore no person will actually view the ‘impression’.</span><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;"> </span><span style="font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%;"><o:p></o:p></span></div>
<div style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm;">
<br /></div>
<div style="line-height: 150%; margin-bottom: 6.0pt; margin-left: 36.0pt; margin-right: 0cm; margin-top: 5.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">2.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><b><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">Trade on reliable metrics.</span></b><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;"> Cost-per-lead or
sign-up, cost-per-click, cost-per-download, cost-per-install and
cost-per-acquisition all deliver real, tangible results. By selecting a pricing
model aligned to your end objectives, you will drive results and minimise the
risk of wasting money on non-human traffic. Campaigns calculated on these later
stage metrics are less prone to data manipulation and offer added transparency.</span><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoListParagraph">
<br /></div>
<div style="line-height: 150%; margin-bottom: 6.0pt; margin-left: 36.0pt; margin-right: 0cm; margin-top: 5.0pt;">
<span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">If you’re setting out on a branding
exercise, however, then a CPM campaign might be suitable. When agreeing the
budget, just remember that 1,000 impressions doesn’t = 1,000 views.</span><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;"><o:p></o:p></span></div>
<div style="line-height: 150%; margin-bottom: 6.0pt;">
<br /></div>
<div style="line-height: 150%; margin-bottom: 6.0pt; margin-left: 36.0pt; margin-right: 0cm; margin-top: 5.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">3.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><b><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">Utilise
online tools that deliver</span></b><b><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;"> insight and reliability.</span></b><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;"> To stop </span><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">sophisticated
fraudsters, your campaign should offer robust multi-stage</span><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;"> validation, clear reporting and alerts. Ideally, each campaign should
have a core selection of live </span><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">KPIs that allow you to measure each
placement’s ongoing performance. With instant alerts and live dashboards,
you'll have the actionable intelligence that's needed to identify fraud and resolve
the issue.<o:p></o:p></span></div>
<div style="line-height: 150%; margin-bottom: 6.0pt; margin-left: 36.0pt; margin-right: 0cm; margin-top: 5.0pt;">
<span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;"><!--[if gte vml 1]><v:shape id="Picture_x0020_2"
o:spid="_x0000_i1027" type="#_x0000_t75" style='width:318.75pt;height:273pt;
visibility:visible;mso-wrap-style:square'>
<v:imagedata src="file:///C:\Users\Peter\AppData\Local\Temp\msohtmlclip1\01\clip_image003.png"
o:title=""/>
</v:shape><![endif]--><!--[if !vml]--><!--[endif]--></span><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;"><o:p></o:p></span></div>
<div style="line-height: 150%; margin-bottom: 6.0pt;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-k4oqgwIYwQk/Vqtt3NhrQbI/AAAAAAAABws/LpcBDv6ofVQ/s1600/home%2Bpage%2Bdash.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="274" src="http://2.bp.blogspot.com/-k4oqgwIYwQk/Vqtt3NhrQbI/AAAAAAAABws/LpcBDv6ofVQ/s320/home%2Bpage%2Bdash.PNG" width="320" /></a></div>
<br />
<div style="line-height: 150%; margin-bottom: 8.0pt; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">4.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><b><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">Reduce steps in conversion journeys.</span></b><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;"> We discussed the importance of shortening
conversion ‘journeys’ in a previous post - </span><a href="http://get.leadintelligence.co.uk/tech-talk/keeping-it-real-time/" target="_parent"><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">Keeping it real (time)</span></a><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">. Clever creatives, including form banners
and form overlays, can significantly improve conversion journeys. They enable
you to, for example, offer a special promotion, capture a ‘sign-up’ within the
creative and then automatically log users into the advertiser’s site
to redeem the promotion. Even the most sophisticated fraudsters
have trouble penetrating creative conversion journeys as these forms help to
filter automated, non-human traffic and reduce the steps in the conversion
process. <o:p></o:p></span></div>
<div style="line-height: 150%; margin-bottom: 8.0pt; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;"><br /></span></div>
<div align="center" style="line-height: 150%; margin-bottom: 8.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: center;">
<span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;"><!--[if gte vml 1]><v:shape
id="Picture_x0020_3" o:spid="_x0000_i1026" type="#_x0000_t75" style='width:450.75pt;
height:126.75pt;visibility:visible;mso-wrap-style:square'>
<v:imagedata src="file:///C:\Users\Peter\AppData\Local\Temp\msohtmlclip1\01\clip_image005.jpg"
o:title=""/>
</v:shape><![endif]--><!--[if !vml]--><!--[endif]--></span><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-_EviJwt7jW4/VqtuRDeXTtI/AAAAAAAABw0/TFcujO9PG98/s1600/achica%2Bbanner%2Bwork%2Bflow.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="110" src="http://1.bp.blogspot.com/-_EviJwt7jW4/VqtuRDeXTtI/AAAAAAAABw0/TFcujO9PG98/s400/achica%2Bbanner%2Bwork%2Bflow.jpg" width="400" /></a></div>
<div align="center" style="line-height: 150%; margin-bottom: 8.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-DvhsTOQJu7Q/VqtuarqAk9I/AAAAAAAABw8/0iAMBmx29Qs/s1600/Laithwaites_on_Express3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="316" src="http://4.bp.blogspot.com/-DvhsTOQJu7Q/VqtuarqAk9I/AAAAAAAABw8/0iAMBmx29Qs/s400/Laithwaites_on_Express3.jpg" width="400" /></a></div>
<div align="center" style="line-height: 150%; margin-bottom: 8.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: center;">
<br /></div>
<div style="line-height: 150%; margin-bottom: 8.0pt; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">5.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><b><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">Select a bespoke offering.</span></b><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;"> Ensure your
provider understands your target well and can design and implement a highly
targeted, bespoke campaign. A tailor-made offering will help to safeguard
your campaign by ensuring it is viewed and actioned by your target audience and
by delivering real, precise data.<o:p></o:p></span></div>
<div style="line-height: 150%; margin-bottom: 8.0pt; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm;">
<br /></div>
<div style="line-height: 150%; margin-bottom: 8.0pt; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">6.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><b><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">Secure the best price/performance ratio. </span></b><span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 150%;">When
choosing providers, ask about the success of other campaigns. Ensure you are
selecting a provider with the best technology and a proven track record that
can deliver a high return on investment.<o:p></o:p></span></div>
<div style="line-height: 150%; margin-bottom: 8.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;">
<br /></div>
<span style="font-family: "calibri" , sans-serif; font-size: 14.0pt; line-height: 107%;">Magnetise Group’s industry-leading technology
offers a range of flexible pricing options that are aligned with advertiser
campaign budget and objectives. Our clients benefit from some of the most
advanced verification technology in online advertising and enjoy industry
leading creatives that ensure a high level of accuracy.</span>Peter GShttp://www.blogger.com/profile/13085243895643052970noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-75508601124494220862015-08-10T14:47:00.000+01:002016-02-29T15:43:18.480+00:00Magnetise takes a bite from the Big Apple<div class="p1">
<span class="s1">At the start of August, it was that time again: to go stateside and grow the Magnetise network. The Affiliate Summit East dwarfs the London events, with thousands of delegates from across the globe. The “Meet Market”, a speed-dating-esque assembly, was a no-nonsense place to meet everyone. The place was packed with advertisers, affiliates and branded memorabilia, all in equal measure. It felt like the business card ping-pong championships! </span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">As well as making new connections, we also met with a number of existing Magnetise partners. All working week, we speak to these partners on the phone and via email, but you can’t beat the conviviality and productivity of a face to face meeting. Particularly if it is over brunch!</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-JWQE3H5v3O0/Ve2VR9JytvI/AAAAAAAADtU/ZvsdU45r5mc/s1600/BigApple.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://3.bp.blogspot.com/-JWQE3H5v3O0/Ve2VR9JytvI/AAAAAAAADtU/ZvsdU45r5mc/s320/BigApple.jpg" width="319" /></a></div>
<br />
<br />
<div class="p1">
<span class="s1">Even after several days of New York sized portions we couldn’t say no to a final blowout brunch with a supplier. Pancakes and Bloody Marys @ Sarabeths Park Avenue. It filled us up all the way through the red eye home.</span></div>
Anonymoushttp://www.blogger.com/profile/11413979572982671812noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-1359990816457490792015-05-18T17:08:00.000+01:002015-08-10T10:13:59.602+01:00Magnetise at Amazon’s AWS London Summit 2015 <div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-YY3OJSnZ8rg/VbpL6LYHZ0I/AAAAAAAADn8/f1QhKxGQU0I/s1600/AWS-Summit_Option-White-London.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="137" src="http://4.bp.blogspot.com/-YY3OJSnZ8rg/VbpL6LYHZ0I/AAAAAAAADn8/f1QhKxGQU0I/s320/AWS-Summit_Option-White-London.png" width="320" /></a></div>
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;"><br /></span>
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;">Another year has passed, and we’re back again to visit the AWS Summit. We were impressed with Amazon's summit last year, so we were keen to return to ensure we keep up to speed with the latest industry developments.</span><br />
<br style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;" />
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;">This year we took a different approach and after a brief walk around the exhibition space, we queued early to get into the main conference.</span><br />
<br style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;" />
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;">During the conference Werner gave us a brief history of Amazon, and how their vision has helped change the industry. We gained further insight into the power that the cloud and AWS services offer in terms of infrastructure. We then heard from a number of companies about how they have benefitted from AWS and how they’re using some of Amazon’s new services, including Lambda and </span><a href="https://s3-eu-west-1.amazonaws.com/awssummit2015/Slides+and+recordings/Tech+track/Introducing+Amazon+Machine+Learning.pdf" style="background-color: white; color: #1155cc; font-family: arial, sans-serif; font-size: 12.8000001907349px;" target="_blank">Machine Learning</a><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;">.</span><br />
<br style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;" />
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;">Next were the breakout sessions, most of the rooms were packed and we couldn't event enter in the Lambda session! Sessions we particularly enjoyed include </span><a href="https://www.youtube.com/watch?v=E-3fNwPY_mE&feature=youtu.be" style="background-color: white; color: #1155cc; font-family: arial, sans-serif; font-size: 12.8000001907349px;" target="_blank">Infrastructure as code</a><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;"> and </span><a href="https://s3-eu-west-1.amazonaws.com/awssummit2015/Slides+and+recordings/Tech+track/Introducing+Amazon+Machine+Learning.pdf" style="background-color: white; color: #1155cc; font-family: arial, sans-serif; font-size: 12.8000001907349px;" target="_blank">Machine learning</a><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;">; which provided some really engaging conversations. You can find a reference to the session videos and the slides </span><a href="http://aws.amazon.com/es/summits/london/sessions/" style="background-color: white; color: #1155cc; font-family: arial, sans-serif; font-size: 12.8000001907349px;" target="_blank">here</a><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;">.</span><br />
<br style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;" />
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;">The Magnetise platform is built using AWS compute and storage resources and we take advantage of Auto Scaling and Elastic Load Balancing for a scalable, reliable and secure infrastructure. This is therefore a key event in our calendar, enabling us to keep abreast of the latest sector developments.</span><br />
<br style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;" />
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;">We'd like to thank Amazon for another excellent, thought provoking AWS Summit and we look forward to next year's event.</span>Anonymoushttp://www.blogger.com/profile/11413979572982671812noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-71768136960368437292015-03-09T10:28:00.000+00:002015-08-10T10:13:33.520+01:00One size rarely fits all<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Native platforms have been around for a number of
years now, but most providers are still not offering truly customisable
widgets. The market has not reached full maturity and current functionality
gaps are posing limitations to publishers and consumers alike.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">One key issue is pricing. Most native platforms currently
offer a CPC model only. While CPC can be a suitable pricing model for a genuine
‘content’ ads, wishing to drive traffic, this option is not ideal for the huge number
of other ads which aim to encourage a given action. Many advertisers are having
to disguise their traditional promotions so they look more like content.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">A one size fits all approach can therefore be very
limiting. Magnetise Ad Centre has developed a model that enables advertisers to
select a pricing option which is aligned with their objectives. For example,
publishers who want to promote a special offer or discount can pay on a CPL
basis or if they want users to download an app, they will pay on a CPI
basis. Our Ad Centre platform optimises all adverts, regardless of the
pricing model selected. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<script src="//ajax.googleapis.com/ajax/libs/jquery/1.10.2/jquery.min.js" type="text/javascript"></script>
<script src="//adcentre.magnetisemedia.com/disclaimer/jquery.simple-text-rotator.min.js" type="text/javascript"></script>
<script type="text/javascript">
var linkElement = "<link rel='stylesheet' href='//adcentre.magnetisemedia.com/disclaimer/simpletextrotator.css' type='text/css'>";
$('head').append(linkElement);
$(document).ready(function() {
$(".rotate").textrotator({
animation : "flipUp",
speed : 3000
});
});
</script>
<style>
.text {
overflow: hidden;
height: 16px;
border: solid #ccc 1px;
font-family: 'Open Sans', Helvetica, Arial, Sans-Serif;
font-size: 11px;
line-height: 16px;
background:
url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAAQCAAAAADy9EprAAAAHklEQVQIHQXBgQ0AMAjAoIX/T7Y6eGedrCQjSVbuA/+gD/f4hVgbAAAAAElFTkSuQmCC)
repeat-x;
color: #666;
display: inline-block;
}
.label {
font-family: 'Open Sans', Helvetica, Arial, Sans-Serif;
line-height: 16px;
color: #3b64bd;
font-weight:bold;
width:180px;
display:inline-block;
}
.rotate {
margin: 2px 8px 0;
cursor: default;
}
</style>
<br />
<div class="label">
Action: <br />
<div class="text" style="left: 63px; top: 359px;">
<div class="rotate">
Sign-up,Clicks to website,Share,Install, Offer claims</div>
</div>
</div>
<div class="label">
Pricing: <br />
<div class="text" style="left: 247px; top: 359px;">
<div class="rotate">
CPL,CPC,CPS,CPI,CPL </div>
</div>
</div>
<i style="mso-bidi-font-style: normal;"><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">
<o:p></o:p></span></i>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 12.0pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">The visual impact of Native
platforms is also crucial. For Native ads to have the desired effect, they need
to be a seamless addition to a website. </span><span style="background: white; color: #333333; font-size: 12.0pt;">Magnetise Ad Centre has spent years perfecting
its bespoke widget builder and has launched a series of advanced design
controls. <o:p></o:p></span></div>
<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:RelyOnVML/>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]-->
<!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:TrackMoves/>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:DoNotPromoteQF/>
<w:LidThemeOther>EN-GB</w:LidThemeOther>
<w:LidThemeAsian>JA</w:LidThemeAsian>
<w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:EnableOpenTypeKerning/>
<w:DontFlipMirrorIndents/>
<w:OverrideTableStyleHps/>
</w:Compatibility>
<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
<m:lMargin m:val="0"/>
<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
DefSemiHidden="true" DefQFormat="false" DefPriority="99"
LatentStyleCount="276">
<w:LsdException Locked="false" Priority="0" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Normal"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="heading 1"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/>
<w:LsdException Locked="false" Priority="39" Name="toc 1"/>
<w:LsdException Locked="false" Priority="39" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" Name="toc 9"/>
<w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" Priority="10" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" Priority="11" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" Priority="22" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" Priority="59" SemiHidden="false"
UnhideWhenUsed="false" Name="Table Grid"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/>
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin-top:0cm;
mso-para-margin-right:0cm;
mso-para-margin-bottom:8.0pt;
mso-para-margin-left:0cm;
line-height:107%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:Calibri;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;}
</style>
<![endif]-->
<!--StartFragment-->
<!--EndFragment--><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 12.0pt;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Our Ad Centre gives publishers almost limitless
design controls to make the on-page experience inspiring, while keeping the
users trust. </span><span style="background: white; color: #333333; font-size: 12.0pt;">Publishers can customise the format, style and function of
their widgets, therefore ensuring the widget is fully integrated into the website
and the publisher is fully satisfied with the look and feel.</span><span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"> The recent introduction of subtle animation
effects has proved successful in increasing user engagement, without detracting
from the page.<o:p></o:p></span><br />
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://console.magnetisemedia.com/in-text/in-text.jsp?publisher=170" target="_blank"><img alt=" Click to view widget in action" border="0" height="55" src="http://1.bp.blogspot.com/-rPrPDAqykrs/VXb-fI_MgvI/AAAAAAAADg8/7a6Z27A843I/s400/preview.jpg" width="400" /></a></div>
<div style="clear: both; text-align: center;">
<span style="font-size: x-small;"><a href="https://console.magnetisemedia.com/in-text/in-text.jsp?publisher=170" target="_blank">CLICK HERE TO PREVIEW WIDGET</a></span></div>
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">We are seeing first hand that smarter Native ad
solutions bring much need functionality. They help to open up more creative and
clever opportunities and offer flexibility for both publishers and
advertisers. For more information or for a demo, please contact <a href="mailto:media@magnetisemedia.com">media@magnetisemedia.com</a><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12pt;">Magnetise Ad Centre offers fully tailored options,
including:</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.blogger.com/null" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-ojCFR4SjA9E/VXbwJteB4rI/AAAAAAAADgI/poZggv9jluk/s1600/format.jpg" /></a></div>
<div style="text-align: center;">
<b style="clear: left; display: inline !important; margin-bottom: 1em; margin-right: 1em; text-align: center;">Formats</b></div>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<div style="text-align: center;">
Our platform can create any widget size that will fit the publisher's placement area. We offer both customised sizes and IAB standard or templated formats.<o:p></o:p></div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<br /></div>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.blogger.com/null" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-HbcYSyZWUZ4/VXbwKXS971I/AAAAAAAADgM/E4Lm5hB9daA/s1600/response.jpg" /></a></div>
<div style="text-align: center;">
<b>Responsiveness</b></div>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<div style="text-align: center;">
Our widgets will adapt to any screen size (desktop/tablet/smartphone) and will seemingly fit and also neatly scale into the publishers' responsive pages.<o:p></o:p></div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<br /></div>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.blogger.com/null" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-9hdxaSiDa3I/VXbwJehOSzI/AAAAAAAADgU/w5FPp_r1_F4/s1600/assets.jpg" /></a></div>
<div style="text-align: center;">
<b>Ad assets</b></div>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<div style="text-align: center;">
Our ads set up contain 3 different image formats, 2 title styles (title and headline), 2 body length, call to action and advertiser name, allowing publishers to build different ad styles and choose the tone of the widget - from an plain ad like style (ex.: logo + offer title + body + call to action) to a more editorial style (ex.: editorial image + headline + advertise name).<o:p></o:p></div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<br /></div>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.blogger.com/null" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-rkHBiqS0jag/VXbwJg356SI/AAAAAAAADgE/tJmDO1KbQVw/s1600/border.jpg" /></a></div>
<div style="text-align: center;">
<b>Border/Background colour</b></div>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<div style="text-align: center;">
Our widget can be customised to fit the publisher's desired look and feel. By adjusting border colours, padding spaces and background colour.<o:p></o:p></div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<br /></div>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b></b><br />
<div class="separator" style="clear: both; text-align: center;">
<b><a href="https://www.blogger.com/null" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-BtWci4IathY/VXbwKJ8gXsI/AAAAAAAADgQ/YRV0Mu1i180/s1600/header.jpg" /></a></b></div>
<div style="text-align: center;">
<b><b>Header</b></b></div>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<div style="text-align: center;">
Our widgets can be built with and without a header. This can be customised to any background colour, height and font style. Additionally, an image can be uploaded to serve and a header or to be combined with the html header.<o:p></o:p></div>
<div style="text-align: center;">
<br /></div>
<br />
<div style="text-align: center;">
<br /></div>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.blogger.com/null" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-K42wmXnA9Vc/VXb616tNmjI/AAAAAAAADgw/vFeBTXbvJls/s1600/highlights.jpg" /></a></div>
<div style="text-align: center;">
<b>Highlight options</b></div>
<div style="text-align: center;">
We offer a number of mouse-over features to maximise the user experience and improve engagement. This can be set to change the font colour and/or the ad unit background colour.<o:p></o:p></div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.blogger.com/null" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-w-1diw4gHMI/VXb61zPMxiI/AAAAAAAADgg/g07N--X124I/s1600/animation.jpg" /></a></div>
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div style="text-align: center;">
<b>Animation</b>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<div style="text-align: center;">
We offer 17 pre-set animations and the ability to customise the number of repetition and interval. This feature is designed to increase the widget visibility on the page.<o:p></o:p></div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.blogger.com/null" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-1FklDp1bogk/VXb61yMw04I/AAAAAAAADgs/p4_kVlG1XmQ/s1600/disclaimer.jpg" /></a></div>
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div style="text-align: center;">
<b>Disclaimer</b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<div style="text-align: center;">
A disclaimer can be set up to display within the widget to give users more information about the ads source. We offer a variety of design and mouse-over animations for the disclaimer logos. The position of the disclaimer is entirely customised.<o:p></o:p></div>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br />
<div style="text-align: center;">
<br /></div>
<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:RelyOnVML/>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]-->
<!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:TrackMoves/>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:DoNotPromoteQF/>
<w:LidThemeOther>EN-GB</w:LidThemeOther>
<w:LidThemeAsian>JA</w:LidThemeAsian>
<w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:EnableOpenTypeKerning/>
<w:DontFlipMirrorIndents/>
<w:OverrideTableStyleHps/>
</w:Compatibility>
<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
<m:lMargin m:val="0"/>
<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
DefSemiHidden="true" DefQFormat="false" DefPriority="99"
LatentStyleCount="276">
<w:LsdException Locked="false" Priority="0" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Normal"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="heading 1"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/>
<w:LsdException Locked="false" Priority="39" Name="toc 1"/>
<w:LsdException Locked="false" Priority="39" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" Name="toc 9"/>
<w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" Priority="10" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" Priority="11" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" Priority="22" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" Priority="59" SemiHidden="false"
UnhideWhenUsed="false" Name="Table Grid"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/>
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin-top:0cm;
mso-para-margin-right:0cm;
mso-para-margin-bottom:8.0pt;
mso-para-margin-left:0cm;
line-height:107%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:Calibri;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;}
</style>
<![endif]-->
<!--StartFragment-->
<span style="font-family: Calibri; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--></span><!--EndFragment--><br />
<span style="font-family: Calibri; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><br /></span></div>
Anonymoushttp://www.blogger.com/profile/11413979572982671812noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-62658397657488471432015-01-05T10:15:00.000+00:002015-08-10T10:13:03.854+01:00Deloitte names Magnetise Group as a Technology Fast 500 EMEA winner<span style="font-family: Times New Roman;"></span><br />
<blockquote style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;" type="cite">
<div>
<div dir="ltr" style="font-family: Calibri, 'Segoe UI', Meiryo, 'Microsoft YaHei UI', 'Microsoft JhengHei UI', 'Malgun Gothic', sans-serif; font-size: 12pt;">
<div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-_vLVfzYyPew/VQK4msSubdI/AAAAAAAADUE/NRGKzmZypcc/s1600/Tech_Fast500_EMEA_CMYK%2B2014%2BWinner.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="164" src="http://3.bp.blogspot.com/-_vLVfzYyPew/VQK4msSubdI/AAAAAAAADUE/NRGKzmZypcc/s1600/Tech_Fast500_EMEA_CMYK%2B2014%2BWinner.jpg" width="320" /></a></div>
<div style="margin: 0cm 0cm 15pt; vertical-align: baseline;">
<span style="background-color: rgba(255, 255, 255, 0);"><span style="font-family: Calibri, sans-serif;">We've won a few awards over the years and it's always reassuring when an independent organisation recognises your achievements.</span><span style="font-family: Times New Roman Regular;"></span></span></div>
<span style="font-family: Times New Roman;"></span><br />
<div style="margin: 0cm 0cm 15pt; vertical-align: baseline;">
<span style="font-family: Calibri, sans-serif;">It’s been over 7 years since Magnetise first launched and we're thrilled to be officially named as one of the fastest growing technology companies in Europe, Middle East and Asia (EMEA). For the second year in a row, Deloitte has named us in their official Technology Fast 500 EMEA winners list. </span></div>
<span style="font-family: Times New Roman;"></span><br />
<div style="margin: 0cm 0cm 15pt; vertical-align: baseline;">
<span style="background-color: rgba(255, 255, 255, 0);"><span style="font-family: Calibri, sans-serif;">Deloitte’s rankings are based on the percentage revenue growth over 5 years. Over that time, Magnetise Group grew an impressive 422%. </span></span></div>
<span style="font-family: Times New Roman;"></span><br />
<div style="margin: 0cm 0cm 15pt; vertical-align: baseline;">
<span style="font-family: Calibri, sans-serif;">In such a fast paced and dynamic space, staying relevant and continued growth is not easy. It's thanks to our fresh thinking, hard-working, fun and driven team that we can sustain this type of growth.</span><span style="font-family: Times New Roman Regular;"> At Magnetise Group, we are consistently delivering bespoke, high return campaigns for our clients. Our team of techies are continuously tweaking and updating our software to maximise performance and we are always seeking new revenue streams and maximum return for our clients.</span></div>
<span style="font-family: Times New Roman;"></span><br />
<div style="margin: 0cm 0cm 15pt; vertical-align: baseline;">
<span style="font-family: Calibri, sans-serif;">Thanks Deloitte for recognising us, we're thrilled and even more motivated to be a winner for a third year in a row.... Watch this space!</span></div>
<span style="font-family: Times New Roman;"></span><br />
<div style="margin: 0cm 0cm 0pt; vertical-align: baseline;">
<span style="background-color: rgba(255, 255, 255, 0);"><span style="font-family: Calibri, sans-serif;">The full Fast 500 EMEA winners list can be found at <a href="http://www.deloitte.com/fast500emea" style="color: #1155cc; font-style: inherit; font-variant: inherit;" target="_blank"><span style="border: 1pt windowtext; padding: 0cm;"><u><span style="color: blue;">www.deloitte.com/<wbr></wbr>fast500emea</span></u></span></a>.</span></span></div>
<span style="font-family: Times New Roman;"></span></div>
</div>
</div>
</blockquote>
Anonymoushttp://www.blogger.com/profile/11413979572982671812noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-73655574904773910122014-11-21T15:36:00.000+00:002016-10-14T08:53:50.104+01:00Clever Lead Walls<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: left;"><tbody>
<tr><td style="text-align: left;">Capturing data is easy enough, but doing it properly and gathering the ‘whole picture’ can be a complex and costly task. The data collection market is reaching saturation, yet <strong>far too many data capturing opportunities are under-utilised and not delivering clients what they truly need.</strong> This is especially the case as users are increasingly savvy to online marketing tools and many avoid sharing key data online. This can prove frustrating to publishers and advertisers alike, who are left with only some or little of the user information they want.<br />
<br />
<div style="text-align: start;">
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<a href="http://2.bp.blogspot.com/-bgAa-jQwFrk/WACNmiSFqRI/AAAAAAAAE2I/b0ZDgoumHZA9wcsjVp0x71lMLo2RZ-FGACK4B/s1600/Responsive_BespokeOffers.jpg" imageanchor="1"><img border="0" height="217" src="https://2.bp.blogspot.com/-bgAa-jQwFrk/WACNmiSFqRI/AAAAAAAAE2I/b0ZDgoumHZA9wcsjVp0x71lMLo2RZ-FGACK4B/s320/Responsive_BespokeOffers.jpg" width="320" /></a></div>
<span style="font-size: 13px; text-align: center;">This overlay was implemented on Bespoke Offers website (</span><a href="http://www.bespokeoffers.co.uk/" style="font-size: small; text-align: center;">www.bespokeoffers.co.uk</a><span style="font-size: 13px; text-align: center;">). The ad policy setting for the overlay is to appear after a few seconds the page is loaded. When the overlay appears, the visitor can either submit a lead or click ‘Already a member? Sign in’ to close the overlay and return to the site. Once a lead or registration has been submitted the overlay will not reappear for that campaign.</span><br />
<div style="text-align: center;">
<br /></div>
<br /></div>
</td></tr>
</tbody></table>
<a name='more'></a><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: left;"><tbody>
<tr><td style="text-align: center;"></td></tr>
</tbody></table>
<div style="text-align: center;">
<a href="http://1.bp.blogspot.com/-Qlg0jpJCW6o/WACOQIIW-JI/AAAAAAAAE2Q/DXhTgi29vUEdH63eYjZC7ei_kpCMc8rxwCK4B/s1600/Laithwaites_on_Express.jpg" imageanchor="1"><img border="0" height="236" src="https://1.bp.blogspot.com/-Qlg0jpJCW6o/WACOQIIW-JI/AAAAAAAAE2Q/DXhTgi29vUEdH63eYjZC7ei_kpCMc8rxwCK4B/s320/Laithwaites_on_Express.jpg" width="320" /></a>
</div>
<span style="font-size: x-small; text-align: start;">The Laithwaite's overlay was implemented on the Espress website (</span><a href="http://www.express.co.uk/" style="font-size: small; text-align: start;">www.express.co.uk</a><span style="font-size: x-small; text-align: start;">). The ad policy setting for the overlay is to appear after a few seconds the page is loaded. When the overlay appears, the visitor can either submit a lead or click ‘X’ to close the overlay and return to the site. Once a lead has been submitted the overlay will not reappear for that campaign.</span><br />
<span style="font-size: x-small; text-align: start;"><br /></span>
Innovations in data capturing technology are key to gathering new or relevant information. One of the most exciting recent developments in the market is the emergence of <strong>Lead Walls </strong>(or overlays). They can offer a truly targeted campaign and are proving to deliver impressive returns per impression.
Unlike Pay Walls, Lead Walls are often not compulsory and they provide a much more discreet and more positive user experience. Essentially, the Lead Wall is a unit which loads softly after the page has loaded. <strong>The Magnetise tech team has developed unique and fully customisable Lead Walls</strong>, which essentially entice users to sign up and provide a wealth of data, in return for other benefits, such as great piece of content, a free demonstration or, perhaps, a voucher incentivise engagement. The relevance of these overlays is such that <strong>users are gravitating towards them and they are delivering high quality, highly relevant leads</strong>.
<br />
<br />
The Magnetise Lead Walls, which are being used across Magnetise Media and Lead Intelligence, contain <strong>a wide range of options to help clients gather exactly the details they need and to closely target the people they want</strong>. One of Magnetise Group’s clients wanted to set the criteria so that the overlay only displayed to a UK audience and another client decided to exclude mobile traffic.
From the user’s perspective, the experience is positive as this new overlay is optional and unobtrusive. The new Lead Walls also track user behaviour and essentially ‘listen’ to users to avoid any frustration.
Lead Walls are very simple to set up as <strong>publishers simply set conditions or trigger events and then add tags to their site</strong>, as they would for any tracking or analytic tags. What’s more, <strong>as the tags are asynchronous, they don't impact loading times</strong> at all.
We have an ongoing commitment to deliver market leading technology and we continue to work across the board to identify gaps in the market and see how we can better help our clients and enhance the end user experience.
As you can see, we’re really excited about these smart new overlays and many Magnetise clients have already benefitted from the return they offer.Anonymoushttp://www.blogger.com/profile/11413979572982671812noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-16508807393488003952014-11-14T15:54:00.000+00:002014-11-24T09:54:00.350+00:00A few new faces at Magnetise HQ<span style="background-color: white; color: #222222; font-family: Calibri, 'Segoe UI', Meiryo, 'Microsoft YaHei UI', 'Microsoft JhengHei UI', 'Malgun Gothic', sans-serif; font-size: 12pt;"><span style="font-family: Calibri Regular;"><br /></span></span>
<span style="background-color: white; color: #222222; font-family: Calibri, 'Segoe UI', Meiryo, 'Microsoft YaHei UI', 'Microsoft JhengHei UI', 'Malgun Gothic', sans-serif; font-size: 12pt;"><span style="font-family: Calibri Regular;">It’s been a busy few months at Magnetise Group with 4 great new recruits. We welcome Daniel, Lorna, </span></span><span style="background-color: white; color: #222222; font-family: Calibri Regular; font-size: 12pt;">Fernando </span><span style="background-color: white; color: #222222; font-family: 'Calibri Regular'; font-size: 12pt;">and Jade. </span><br />
<span style="background-color: white; color: #222222; font-family: 'Calibri Regular'; font-size: 12pt;"><br /></span>
<span style="background-color: white; color: #222222; font-family: 'Calibri Regular'; font-size: 12pt;">We are also thrilled to welcome the arrival of the first ever Magnetise baby! </span><span style="background-color: white; color: #222222; font-family: 'Calibri Regular'; font-size: 16px;">Techy Tim met Cool Cute Clare at Magnetise, they married in 2012, and we are all delighted for them that baby Cathal was born in September this year. Cathal has already visited the office a couple of times and been out for a few local lunches with mum and dad. Congratulations guys!</span><br />
<span style="background-color: white; color: #222222; font-family: 'Calibri Regular'; font-size: 12pt;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-MPKn4nIeegQ/VG9fu5a5DSI/AAAAAAAADBA/uE7Hk0edk9Y/s1600/Cathal.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-MPKn4nIeegQ/VG9fu5a5DSI/AAAAAAAADBA/uE7Hk0edk9Y/s1600/Cathal.jpg" /></a></div>
<span style="background-color: white; color: #222222; font-family: 'Calibri Regular'; font-size: 12pt;"><br /></span>Anonymoushttp://www.blogger.com/profile/11413979572982671812noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-46816721282190460532014-06-19T14:00:00.000+01:002014-06-20T11:14:29.613+01:00Celebrating London’s technology excellence and inspiring the next generation of digital marketer <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-R7ERn7DL-hc/U6QHbbZnq_I/AAAAAAAAAss/FKztfw6qe5I/s1600/LTW14-Logo-800px-300x179.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-R7ERn7DL-hc/U6QHbbZnq_I/AAAAAAAAAss/FKztfw6qe5I/s1600/LTW14-Logo-800px-300x179.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="color: #20124d;">London Technology Week</span></b></td></tr>
</tbody></table>
This week sees London’s first ever ‘<a href="http://londontechnologyweek.co.uk/" target="_blank">Technology Week</a>’. While some of these larger industry initiatives can feel a little over-done at times, celebrating the wealth of innovation and excellence within our capital’s technology industry is an important marker of maturity. The largest collection of tech events in Europe to date, there have been over 200 events hosted with around 30,000 attendees in total according to the organisers, and while the event finishes tomorrow, there’s still plenty of options on the <a href="http://londontechnologyweek.co.uk/events/" target="_blank">schedule</a>.<br />
<br />
Organised by an illustrious group including UBM Live, London & Partners, ExCeL London and Tech London Advocates and supported by the Mayor of London, the aims of and reason for Technology Week have been superbly outlined in a <a href="http://londontechnologyweek.co.uk/2014/06/mayor-london-leaders-global-tech-scene-come-together-launch-london-technology-week/" target="_blank">quote</a> from our Mayor, Boris Johnson: <i><span style="color: #351c75;"> </span></i><br />
<blockquote class="tr_bq">
<i><span style="color: #351c75;">"Tech Week is a superb opportunity to hail the success of London’s tech sector, which despite only being in adolescence already makes a tremendous contribution to our economy and is outperforming our rivals around the globe. The tentacles of our digital army now spread to every corner of the capital and far beyond. We forecast that they will generate a whopping £12 billion of economic activity and 46,000 new jobs in the capital over the next decade.”</span></i></blockquote>
The <a href="http://magnetisegroup.com/" target="_blank">Magnetise</a> team has however been mostly focused on the <a href="http://www.internetworld.co.uk/" target="_blank">Internet World</a> show this week, meeting and exploring all the solutions and services on offer, as well as using the event as an excuse to catch up with a client or ten over coffee! One of the longest-running internet shows, Internet World has changed beyond all recognition since it launched in 1992. In today’s app-tastic, mobile-device laden society, things look very different, and very exciting. We’re looking forward to seeing some of the services we saw at the show hit mass market sometime in the next year or so.<br />
<br />
Back in the office, we’re also doing our bit to inspire future generations about all that digital marketing has to offer. We’ve invited interns, students, school pupils and friends and colleagues in to join us for a day on numerous occasions before because we think it is important for people to be able to experience first-hand the human side of a digital business.<br />
<br />
Our latest ‘new recruit’ is a pupil from our local Greycoat School who is coming into our office this Friday for a day of work experience where we hope to show her as much as we can about this exciting, fast-paced sector we live and breathe. Kitty will be shadowing Stephen, one of <a href="http://magnetisemedia.com/" target="_blank">Magnetise Media’s</a> Senior Account Managers, for the day and joining us on conference calls, meeting any clients that pop in, doing some Ad Ops tasks and having a proper induction to all our different departments and divisions. Please do make her feel very welcome should you speak to her!<br />
<div>
<br /></div>
Magnetise Grouphttp://www.blogger.com/profile/15355804940540436800noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-22045851903059643622014-06-11T13:48:00.000+01:002014-06-11T13:48:07.470+01:00Future of advertising round-up<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-LOD3F5w2_m4/U5hE0AR_v_I/AAAAAAAAArs/qSMMm_ysTSg/s1600/future+of+advertising.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Future of advertising image" border="0" src="http://3.bp.blogspot.com/-LOD3F5w2_m4/U5hE0AR_v_I/AAAAAAAAArs/qSMMm_ysTSg/s1600/future+of+advertising.jpg" height="179" title="Future of advertising" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="color: #351c75;">Future of advertising / iMedia Connection</span></b></td></tr>
</tbody></table>
As the first half of the year draws to a close, we’re starting to see a number of future-gazing reports that are providing fresh insights and ideas for digital marketing. Rather than attempt to extract all the wealth of juice from these reports for you, we recommend you click through and read the full articles. Here are the links with a little information about why we feel they should be included in our latest future of advertising round-up:<br />
<br />
<ul>
<li><a href="http://www.imediaconnection.com/content/36591.asp?ref=rc_mp#singleview" target="_blank"><b><span style="color: #351c75;">What advertising will look like in 2020</span></b></a> – This article looks at how the integration of mobile with wearable computing will bring to the mainstream market innovations such as Tesco’s virtual supermarkets currently live in South Korea. Other key points include the convergence of media and customisation to enable true 1:1 communications, how the predictive capabilities of the ‘Internet of Things’ will both inspire and challenge marketers, plus how Google will still be a major, relevant marketing platform in 2020.</li>
</ul>
<ul>
<li><a href="https://www.youtube.com/user/DoubleClickBusiness/specialevent" target="_blank"><b><span style="color: #351c75;">A Conversation on the Future of Digital Advertising</span></b></a> - Speaking of Google, the company’s annual DoubleClick presentation predicts that we are nearing the end of the phase where consumers or companies ‘go online’ and will now welcome in an era where the logistics of digital advertising are solid, allowing marketers to focus instead on audiences and interests rather than how to actually conduct advertising in digital channels. While digital has already redefined consumer behaviour, content, content creation and advertising itself, we are still out of reach of the holy grail of digital advertising though - the full internet-driven advertising experience. The importance of data, and how without it there can be little innovation or consumer gratification was another pertinent point. All those still focused on TV advertising will be heartened to know that even Google doesn’t see TV disappearing from relevance, but that instead there will be a continued shift towards using data to deliver a more personalised, targeted entertainment and marketing platform.</li>
</ul>
<ul>
<li><a href="http://www.businessinsider.com/digital-trends-to-watch-for-in-advertising-2014-3?op=1" target="_blank"><b><span style="color: #351c75;">The 8 Digital Trends That Will Change The Future Of Advertising</span></b></a> - In this article, eight digital trends happening right now that will impact on the future of advertising are pulled out and explained. Brands as publishers, digital video, rise of mobile, the problem of botnets, viewability of advertising and the shift of TV budgets into social channels, programmatic gains and the merging of online video and TV are all key growth areas according to the report.</li>
</ul>
<ul>
<li><a href="http://www.exchangewire.com/blog/2014/02/11/how-will-marketers-buy-and-sell-media-in-2020/" target="_blank"><b><span style="color: #351c75;">How Will Marketers Buy And Sell Media in 2020?</span></b></a> - A video focused view on the future of advertising, which as you know is something we are already actively helping our clients take advantage of with our <a href="http://magnetisemedia.com/invideo/index.jsp" target="_blank">In-Video</a> lead generation solution. The core pointers from the article stretch across all formats and channels however – activating data, planning and measuring holistically, measuring against goals and the importance of experimenting and evolving campaigns and measurement.</li>
</ul>
<ul>
<li><b><a href="http://www.forbes.com/sites/onmarketing/2014/05/14/advertising-in-2020-the-industrys-key-players-weigh-in-with-divergent-strategies/" target="_blank"><span style="color: #351c75;">Advertising In 2020: The Industry's Key Players Weigh In With Divergent Strategies</span></a></b> - A heavy-hitting article that picks the considerable brains of the CEOs and Chairmen of leading companies such as Edelman, Saatchi & Saatchi Worldwide and the Publicis Groupe. Covering everything from the next revolution after social and mobile, to attracting the right kind of minds to fuel the ad industry to what the advertising landscape will look like in 2020, this contains some very useful insights into the convergence and divergence that lies ahead for us all.</li>
</ul>
<ul>
<li><a href="http://www.kpcb.com/internet-trends" target="_blank"><b><span style="color: #351c75;">Mary Meeker's 2014 Internet Trends</span></b></a> - The latest annual internet trends report from the enviably knowledgeable Mary Meeker. Looking at everything from the re-imagining of key digital apps, markets and behaviours through to the rise of Chinese technology firms, this deck is 164 slides of very in-depth, useful intel. <a href="http://techcrunch.com/gallery/mary-meeker-internet-trends" target="_blank">TechCrunch</a> has helpfully created a cut-down version pulling out what they feel are the most pertinent aspects, but even this runs to 54 slides so might be one to review over a cup of coffee or two. </li>
</ul>
<br />
We’d love to know what you think of these reports, and also to find out about any other future-gazing articles which are inspiring your work and fuelling your innovation. Let us know in the comments section or whizz us an <a href="mailto:info@magnetisegroup.com" rel="nofollow" target="_blank">email</a>.Magnetise Grouphttp://www.blogger.com/profile/15355804940540436800noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-20169486994852549502014-06-05T15:06:00.000+01:002014-06-12T11:49:07.877+01:00First Tuesday Event on Social Media ROI<div class="separator" style="clear: both; text-align: center;">
</div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-zeZaZLkfCwk/U5hSlOt40eI/AAAAAAAAAsI/DWLPKoVBpTQ/s1600/logo-firsttuesday.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-zeZaZLkfCwk/U5hSlOt40eI/AAAAAAAAAsI/DWLPKoVBpTQ/s1600/logo-firsttuesday.jpg" height="166" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="color: #351c75;">First Tuesday</span></b></td></tr>
</tbody></table>
Some of the <a href="http://magnetisemedia.com/" target="_blank">Magnetise Media</a> team attended the latest <a href="http://firsttuesday.org.uk/" target="_blank">First Tuesday</a> event this week, focused on the topic of how to measure and improve return on investment on social media activities. We are not social ‘through n through’ <a href="http://blog.magnetisegroup.com/2011/10/social-media-have-you-jumped-on.html" target="_blank">for good reason</a>, but we are deploying an increasing number of social touchpoints and engagement options in our campaigns as results become achievable, meaning that this topic was one of great interest.<br />
<br />
As you would expect from First Tuesday, the event was superb, with an excellent cross-section of attendees and some very interesting speakers. Hosted at the Google Campus in East London, we got to network with our peers, as well as learn a new thing or two about measuring success in social channels.<br />
<br />
To test the waters, we were all asked at the start whether we thought the ‘Social Media ROI’ was already possible, and the room responded very clearly with only around 10% thinking that ROI was achievable. A select panel of speakers then discussed their particular programmes and strategies to further educate and inspire the room about the ROI already achievable, moderated by the very knowledgeable <a href="http://blogs.ft.com/tech-blog/author/maijapalmer/" target="_blank">Maija Palmer</a> who many of you will have read in the FT.<br />
<br />
We Are Social, an agency that looks after social media for a huge number of major brands, presented a methodology for assessing the ROI of fan bases, in this case for Bulmers cider. While we might not completely agree with it from our perspective (being a fan is a poor second to being a fully-fledged prospect in our view!) it was a fresh and engaging way of assessing and valuing fan bases.<br />
<br />
The Social Media Manager from Telefonica was next to talk, and he broadened our thinking about what ROI can actually mean. As marketers, we are keenly focused on the use of these channels to drive marketing communications and sales, but of course, its value spreads far further. The massive audiences reachable via social media today has essentially created a huge focus group to tap into for product research, customer support and while some companies such as giffgaff have been created with this in mind, the ethos is now stretching across all manner of businesses. Customers can and are now using also social media as a first line customer service tool for example, asking and often getting answers from their networks or Telefonica itself about basic handset or technical queries. This is having a positive impact on the official customer service channels deployed for customers by reducing call centre costs and expenditure, and one we expect will also have positive impact on customers using the traditional channels by reducing their call-waiting times too.<br />
<br />
One of the people we got to chat to after the presentations worked for <a href="http://www.buyapowa.com/" target="_blank">Buyapowa</a>, the social sales platform. This company's focus is on using social as a sales channel and driving collaborative commerce to help consumers purchase desired products at keen prices and it is already delivering some solid ROI in its campaigns apparently. This is something we are also seeing in our Google Get Offers and Twitter Lead Generation Card formats we’re now integrating for relevant products and services we work with. Even the most simple of tactics such as enabling social sharing for organisations like Greenpeace is having positive outcomes for the campaigns we run, vastly extending the reach and resonance achievable.<br />
<br />
The core take-outs from the event were that to ensure ROI success in social media, you need to:<br />
<br />
<ul>
<li><b><span style="color: #351c75;">Define success clearly</span></b></li>
<li><b><span style="color: #351c75;">Set realistic, specific goals</span></b></li>
<li><b><span style="color: #351c75;">Track all activity</span></b></li>
<li><b><span style="color: #351c75;">Analyse success against objectives</span></b></li>
</ul>
<br />
These points may sound obvious, but in the flurry of excitement over social media, it’s easy to lose sight of the basic reasons as to why we’re there. These 4 simple steps will help keep us all on track.<br />
<br />
Going back to the question asked at the start of the event, we were once again asked the same question at the end. If First Tuesday needed a way to measure the ROI and success of their event, they certainly got it! From a 10% figure at the start of the evening, by the end around 50% of attendees stated they believed ROI was achievable in social media. This shows just how important events like this are for inspiring businesses and changing mindsets. We’ll be attending more of these this year, and hope to see some of you down there. Full details of past and future events can be found at: <a href="http://firsttuesday.org.uk/" target="_blank">http://firsttuesday.org.uk/ </a>Magnetise Grouphttp://www.blogger.com/profile/15355804940540436800noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-69568847649112207862014-05-27T13:00:00.000+01:002014-06-03T13:01:41.740+01:00Perception and Procurement of Permission <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><span style="margin-left: auto; margin-right: auto;"><a href="http://www.marketingweek.co.uk/Pictures/web/s/e/v/Consumers_attitudes_towards_data_sharing-2000.jpg" target="_blank"><img border="0" src="http://4.bp.blogspot.com/-fQB7lvGiniU/U42g-ybrMbI/AAAAAAAAArM/omwLh7hW67k/s1600/Consumers_attitudes_towards_data_sharing-2000.jpg" height="152" width="400" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.marketingweek.co.uk/Pictures/web/s/e/v/Consumers_attitudes_towards_data_sharing-2000.jpg" target="_blank">Consumers' attitudes towards data sharing - new research</a></td></tr>
</tbody></table>
<br />
Permission for marketing communications is back on the news agenda again this year. With the EU’s policies already making themselves felt in areas such as the right to be forgotten, next year will see strident changes in permission-based marketing as further data protection rules become active.<br />
<br />
In the UK, the <a href="http://dma.org.uk/" target="_blank">Direct Marketing Association</a> has already touched on this topic in its wide-ranging <a href="http://blog.magnetisegroup.com/2014/04/dma-research-shows-sophistication-of.html" target="">Customer Acquisition Barometer report</a> looking into matters such as the shelf-life consumers believe permission should have and what incentives and rewards would make them most likely to share their information.<br />
<br />
This topic has now been evolved further by research conducted with 1,175 consumers by fast.MAP, Tangible and Opt-4 which has been covered by Marketing Week. As always, we recommend clicking through to the <a href="http://www.marketingweek.co.uk/trends/trending-topics/consumer-behaviour/consumers-less-likely-to-opt-in-to-marketing-than-to-opt-out/4010311.article?cmpid=mwbreak_278814" target="_blank">article</a> to read the full report or viewing the infographic <a href="http://www.marketingweek.co.uk/Pictures/web/s/e/v/Consumers_attitudes_towards_data_sharing-2000.jpg" target="_blank">here</a> but in case you’re pushed for time, these are the aspects we found most interesting:<br />
<br />
<ul>
<li>More people (51%) would 'not opt-out' than would 'opt-in' (29%) to marketing communications. </li>
<li>40% would provide permission for marketing in return for ‘something of value’ while 28% would do so if permission was easy to revoke.</li>
<li>51% would prefer marketing communications via email, while only 1% would choose to be contacted over the phone.</li>
<li>The 55-64 demographic see no third party sharing as an important factor in giving permission with 71% saying this would influence their decision to share information, while only 47% of the younger 35-44 age range would be influenced by this.</li>
<li>73% of people are happy to share information with banks while only 8% would be happy to do so with gaming companies or publishers.</li>
</ul>
<br />
The Marketing Week article includes a wealth of further information on the nuances of how the different demographics such as age or location and the brand’s industry sector affect people’s responses which will give useful hints and tips for those targeting and executing campaigns. As data protection and permission marketing are such vital areas for marketers to get right, as well as being one that regulators are still unclear about how best to implement, we’ll be revisiting the topic throughout the year.<br />
<br />
UPDATE: The DMA has been working with the Information Commissioners Office this month to clarify its <a href="http://ico.org.uk/enforcement/action/~/media/documents/library/Privacy_and_electronic/Practical_application/direct-marketing-guidance.pdf" target="_blank">Guidance on Direct Marketing</a> from September 2013. The Association’s <a href="http://dma.org.uk/content/dma-clarifies-ico-guidance-direct-marketing" target="_blank">new 10 point guide</a> is a very helpful resource for any marketers looking for further counsel on how to understand and comply with existing data protection legislation and covers everything from opt-ins to third party consent to time limits. Magnetise Grouphttp://www.blogger.com/profile/15355804940540436800noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-77812266600271156052014-05-13T12:09:00.001+01:002014-05-13T12:15:30.298+01:00Magnetise at Amazon’s AWS London Summit<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-t87B5uLnHnc/U3H8-yZxvwI/AAAAAAAAAp4/jjaeriXaKY0/s1600/amazonwebserviceslogolarge.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-t87B5uLnHnc/U3H8-yZxvwI/AAAAAAAAAp4/jjaeriXaKY0/s1600/amazonwebserviceslogolarge.png" height="116" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="color: #351c75;">Amazon Web Services</span></b></td></tr>
</tbody></table>
<br />
At the end of last month we had the opportunity to go an <a href="https://aws.amazon.com/aws-summit-2014/london/" target="_blank">event</a> organised by Amazon focused on its AWS web services offering, something which is a pivotal aspect of our technology platform. Amazon put on a very well organised event with a seamless flow through from pre-registration support to post event networking. <br />
<br />
As well as the conference sessions, the event also included an exhibition space with different partners and service providers showcasing their offerings. Some of the stands we visited included:<br />
<br />
<ul>
<li>Amazon Payments: Currently supporting 3 different currencies, they are soon to roll out more multinational features, with the added benefit that the speed of transactions is also improved when compared with more traditional models</li>
<li>Cloudability: A cloud cost management services provider which includes a very useful feature for calculating the cost of instance-level requirements. The technology then compares this with usage to provide optimal purchasing recommendations through its Reserved Instance Planner tool. </li>
<li>Datapipe: A managed service providing tools, optimisation and analytics for database management and cost control in AWS cloud environments. The service includes numerous interesting features such as proactive cloud analysis and also includes a good support function. </li>
</ul>
<br />
After this we visited the ‘Hands On’ lab provided by QA, which reminded Daniel, our newest Senior Java Developer, of his university study days due to the room being full of people feverishly working away on their computers! These free and paid Amazon AWS training services are provided by qwikLABS and looked to be both well-prepared and very useful for anyone looking to improve their AWS skillset. A full list of those available can be found on the Amazon AWS site <a href="http://aws.amazon.com/training/intro_series/" target="_blank">here</a>.<br />
<br />
Next up were the break-out sessions with different options for different levels of expertise, but we found that the knowledge levels required meant we could flit between both high and mid level technical sessions with ease. The ones we attended were:<br />
<br />
<ul>
<li><a href="http://www.slideshare.net/AmazonWebServices/aws-summit-london-2014-maximising-ec2-and-ebc-performance" target="_blank">Maximising EC2 and Elastic Block Store Performance.</a> An advanced technical session for those looking to maximise the performance of AWS Elastic Block Store (EBS) storage to support workloads with demanding IO performance requirements. </li>
<li><a href="http://www.slideshare.net/AmazonWebServices/aws-summit-london-2014-dynamic-content-acceleration-300" target="_blank">Dynamic Content Acceleration: Lightning Fast WebApps.</a> A mid-level technical session to learn more about improving the performance of web sites and web applications using Amazon CloudFront and Amazon Router 53. </li>
<li><a href="http://www.slideshare.net/AmazonWebServices/aws-summit-london-2014-scaling-on-aws-for-the-first-10-million-users-200" target="_blank">Scaling on AWS for the First 10 Million Users.</a> A mid-level technical session providing an overview of the techniques that are used to build high-scalabilty applications on AWS. </li>
</ul>
<br />
Following the conference sessions, we then had the opportunity to chat with other attendees about their own businesses and technologies while enjoying some nibbles and drinks. We’d like to thank Amazon and all the team that collaborated on such an interesting, productive event for their user communities.<br />
<br />
Taking the time to take a step back from the day-to-day workings of a busy, bustling business such as ours has helped us explore and learn more about other ways to deploy AWS and engage with some interesting third party services that we will be looking to roll into our offering later on in the year.Magnetise Grouphttp://www.blogger.com/profile/15355804940540436800noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-51599584063778753412014-04-29T15:30:00.000+01:002014-05-01T17:57:35.844+01:00Heartbleed: A timely reminder of the dangers of digital dataWith the news over the last month that there has been a long-running security flaw in OpenSSL encryption technology which may have affected 2/3 of the world’s web servers, we wanted to reassure all our clients and let you know that this issue does not impact on the security of your <a href="http://www.magnetisegroup.com/" target="_blank">Magnetise</a> products and services, nor the data we collect for you through our lead generation technologies and products.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-hQjvrJtg-d0/U2J8sWdPG4I/AAAAAAAAApQ/FSCe2RBEvlk/s1600/heartbleed.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-hQjvrJtg-d0/U2J8sWdPG4I/AAAAAAAAApQ/FSCe2RBEvlk/s1600/heartbleed.png" height="320" width="264" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="color: #351c75;">Heartbleed</span></b></td></tr>
</tbody></table>
<br />
All our services run on the Amazon AWS infrastructure, meaning that we could rely on Amazon to quickly address any issues that arise, as they have done with the Heartbleed bug. The company issued a statement which you can read <a href="https://aws.amazon.com/security/security-bulletins/aws-services-updated-to-address-openssl-vulnerability/" target="_blank">here</a> to confirm it has already mitigated the issue meaning that individual action is not required.<br />
<br />
Other steps we have taken include:<br />
<br />
<ul>
<li>Patching any affected services within 24 hours of the issue coming to light</li>
<li>Updating all secure certificates </li>
<li>Updating all server access keys</li>
<li>Rotated our SSL certificates as per <a href="http://aws.amazon.com/security/security-bulletins/heartbleed-bug-update/" target="_blank">Amazon’s advice</a> </li>
</ul>
<br />
Unlike the majority of companies affected by this issue however, the potential vulnerability in Magnetise's technology was fleeting. We only started using the affected portion of Amazon's services in late March 2014, meaning we can be sure that there can have been no data theft or leakage prior to this point. The length of time between OpenSSL being affected and the industry becoming aware of the problem is considered by security experts to have increased the risk of exposure. We are therefore confident that our systems were and remain secure and as such we do not require our clients to change any log-in data unless the same passwords are also being used across affected services.<br />
<br />
Of course, an issue of this breadth means that many of us may be affected by the problem outside of the workplace in our roles as digital consumers too. Websites such as <a href="http://mashable.com/2014/04/09/heartbleed-bug-websites-affected/" target="_blank">Mashable</a> have published lists of those sites and services that may be particularly vulnerable so you can double check whether your favourite sites and networks on the list and what you need to do. There are also services such as <a href="https://haveibeenpwned.com/" target="_blank">have I been pwned</a> and <a href="https://shouldichangemypassword.com/" target="_blank">Should I Change My Password</a> that <a href="http://www.forbes.com/sites/adamtanner/2014/04/14/these-sites-tell-which-of-your-accounts-have-been-hacked/" target="_blank">Forbes</a> recommends people can use to check vulnerability. There is conflicting advice in the media about whether to change passwords immediately or once the security flaw has been fixed, so we would recommend contacting at-risk websites to check their specific advice on the matter.<br />
<br />
In this digital era we all need to be vigilant about both privacy and risk – despite the industry’s best efforts, vulnerabilities such as Heartbleed will occasionally happen. Ensuring our technologies, policies and procedures are strong, working closely with our partners and driving both security and data excellence through all we do has always been our modus operandi and we will continue forwards in this vein.<br />
<br />
To finish on a light-hearted note, take a look at this <a href="http://www.welivesecurity.com/2014/04/29/online-video-offers-worst-heartbleed-advice-possible/" target="_blank">spoof video</a> that shows you everything you definitely should not be doing in response to the Heartbleed bug!<br />
<div>
<br /></div>
Magnetise Grouphttp://www.blogger.com/profile/15355804940540436800noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-37920735007206159302014-04-10T14:30:00.000+01:002014-04-10T19:37:52.995+01:00IAB ad spend study shows UK digital ad spend up 15.2% to £6.3 billion in 2013<a href="http://4.bp.blogspot.com/-CyMtnP1DC0U/U0bj4vFqx3I/AAAAAAAAAoM/Mv6j_dVaBgU/s1600/IAB+ad+spend+2014.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="http://4.bp.blogspot.com/-CyMtnP1DC0U/U0bj4vFqx3I/AAAAAAAAAoM/Mv6j_dVaBgU/s1600/IAB+ad+spend+2014.jpg" /></a>The latest ad spend study from the IAB and PwC shows a strong increase in budgets devoted to digital from 2012 to 2013, in tandem with increased adoption of all manner of digital devices and content amongst consumers.<br />
<span style="text-align: center;"><br /></span>
<span style="text-align: center;"><br /></span>
<span style="text-align: center;"><br /></span>
<span style="text-align: center;">We’d highly recommend clicking over to the </span><a href="http://www.iabuk.net/about/press/archive/tablet-ownership-up-63-as-uk-digital-ad-spend-hits-63bn" style="text-align: center;" target="_blank">IAB website</a><span style="text-align: center;"> or downloading the </span><a href="http://www.iabuk.net/sites/default/files/research-docs/IAB_PWC_AdspendOnePager_2013.pdf" style="text-align: center;" target="_blank">one page overview</a><span style="text-align: center;"> to read up further on this seminal study but in case you’re pushed for time, here are a few highlights:</span><br />
<ul>
<li>Mobile now commands £1 in every £6 devoted to digital advertising with the total mobile market increasing 93.3% since 2012 and has broken the £1 billion mark. In-app inventory has edged into the lead in 2013 with a 60/40 split between that and ad spend in browsers.</li>
<li>Tablet-specific campaigns have risen rapidly over the last year, with display spend going up a necessarily underestimated 400% to reach £34.4 million.</li>
<li>Video ads now comprise 18% of mobile and display with total spend on video advertising rising 62% to £324.9 million in 2013. 93% of that spend is devoted to pre and post roll.</li>
<li>Display is also still strong, thanks in part to video and social media, with the category growing by 22% overall. Consumer goods are now the biggest spending sector in the channel while banners are still the leading format commanding 52% of budget. </li>
<li>Catalysts for growth include the fact that 48.6 million people went online in January 2014, tablet ownership rose 63% and 73% of mobile phone users are now using smartphones. </li>
</ul>
<br />
Lead generation has not been focused on much as it is grouped into the ‘other’ category along with solus email, SMS, MMS and audio which together account for 1% of total ad spend. The IAB’s newer <a href="http://www.iabuk.net/research/library/the-value-of-uk-online-performance-marketing-january-2014" target="_blank">Value of Online Performance Marketing</a> study however delves into both lead generation and affiliate marketing in much greater depth and shows lead generation commanded a 13% share of £1 billion overall spend on performance marketing in 2013.Magnetise Grouphttp://www.blogger.com/profile/15355804940540436800noreply@blogger.comtag:blogger.com,1999:blog-3458452716537578421.post-70809361702963322562014-04-03T14:00:00.000+01:002014-04-10T15:41:26.619+01:00DMA research shows sophistication of customer acquisition in lead generation<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-2kS98KjpUHc/U0adz87tOpI/AAAAAAAAAnw/IY4IBlUxs70/s1600/DMA+Customer+Acquisition+Barometer+2014+.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto; text-align: center;"><img alt="DMA CAB 2014 Report" border="0" src="http://4.bp.blogspot.com/-2kS98KjpUHc/U0adz87tOpI/AAAAAAAAAnw/IY4IBlUxs70/s1600/DMA+Customer+Acquisition+Barometer+2014+.jpg" height="197" title="DMA CAB 2014 Report" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="color: #351c75;">DMA CAB 2014 report</span></b></td></tr>
</tbody></table>
<br />
Following the launch event for the DMA’s 2014 Customer Acquisition Barometer, we’ve had a chance to dig through the excellent report to pull out some of the key takeaways. The full document is well worth a read for anyone in the B2C marketing space though, and you can find the PDF on the DMA website <a href="http://dma.org.uk/cab2014-report" target="_blank">here</a>.<br />
<br />
The event itself was very well attended with a good cross section of the sector including lead generation experts and practitioners, brands, agencies and technology companies, all of whom welcomed the findings of the research. The Q&A panel was particularly strong with people such as Michelle de Souza from the charity Age UK giving their thoughts on customer acquisition in this increasingly digital age. The event also included a quick survey, which was a fascinating insight into just how many assumptions we all (yes, even the experts!) make about lead generation.<br />
<br />
<h4>
<span style="background-color: white;"><span style="color: #351c75;">Budget priorities </span></span></h4>
2014 is going to see an increasing focus on ramping up quantity of leads to fuel acquisition as businesses re-emerge from their recessionary slumber according to the report. Retention is also going to rise back up the ranks, with the experts quizzed for the research suggesting a dual-focused ‘acqui-tention’ approach was required to fit the current marketing objectives of consumer brands. We think that these are both timely and sensible developments, but as ever we would caution clients to not lose sight of the importance of lead quality for conversion optimisation.<br />
<br />
<h4>
<span style="color: #351c75;">What people trust</span></h4>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-xX_v35xJhhk/U0adztcbfuI/AAAAAAAAAns/GpykEfHb2vg/s1600/DMA+CAB+2014+-+what+people+trust.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto; text-align: center;"><img alt="DMA CAB 2014 - Trusted channels" border="0" src="http://3.bp.blogspot.com/-xX_v35xJhhk/U0adztcbfuI/AAAAAAAAAns/GpykEfHb2vg/s1600/DMA+CAB+2014+-+what+people+trust.jpg" height="207" title="DMA CAB 2014 - Trusted channels" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="color: #351c75;">DMA CAB 2014 - Trusted channels</span></b></td></tr>
</tbody></table>
<br />
One of the biggest areas of interest in the report, for us at least, is the notion that brand and direct connections really matter, whether though engaging via the brand’s website or providing information via email. This signals the need for strongly branded campaigns and carefully siloed data. Some lead providers focus on catch-all generic lead generation for say mortgage providers that then sell these leads on to numerous companies, meaning the consumer can understandably at times feel a lack of trust in the information gathering and sharing process. Sending a prospect through to a brand’s site, at the right time in the lead generation process, can be pivotal to success. In addition to the initial generation of a lead, <a href="http://www.magnetisegroup.com/" target="_blank">Magnetise</a> for example can also nurture that prospect further down the funnel to not only drive traffic, but also signed up and logged-in new users as part of <a href="http://blog.magnetisegroup.com/2012/05/customer-generation-campaigns.html">our work</a>.<br />
<br />
<h4>
<span style="color: #351c75;">Sharing data</span></h4>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-aTm7mMnX_SA/U0ady1rx7DI/AAAAAAAAAng/9hFxmiF5las/s1600/DMA+CAB+2014+-+sharing+data.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto; text-align: center;"><img alt="DMA CAB 2014 - Sharing data" border="0" src="http://2.bp.blogspot.com/-aTm7mMnX_SA/U0ady1rx7DI/AAAAAAAAAng/9hFxmiF5las/s1600/DMA+CAB+2014+-+sharing+data.jpg" height="176" title="DMA CAB 2014 - Sharing data" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="color: #351c75;">DMA CAB 2014 - Sharing data</span></b></td></tr>
</tbody></table>
<br />
Anything that involves the provision of data is now much more likely to come under consumer scrutiny and be in danger of mistrust. Having clear privacy policies and opt-out routes may seem obvious to marketers, but because so many consumers feel the lack of these standards would have a marked impact on their likelihood to provide data, more could perhaps be done here.<br />
<br />
As an aside, a rather high 48% of consumers surveyed felt they had not shared any information in the last 6 months, which makes us wonder whether the consequences of actions such as ‘liking’ a brand’s Facebook page are fully understood by those surveyed. And on the topic of social, it doesn’t surprise us too much that social media, despite its hype and adoption, is not yet a trusted channel for consumers. Marketers also noted that while they could achieve decent lead volume through this route, the conversion ratio is still sorely lacking. <br />
<h4>
<span style="color: #351c75;">The value exchange</span></h4>
Looking at the reasons why consumers provide data to lead generation campaigns, the perception of a value exchange is still strong and as the report states, requires <b><span style="color: #351c75;">permission</span></b>, <b><span style="color: #351c75;">reward </span></b>and <b><span style="color: #351c75;">control </span></b>to feel worthy to consumers.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-JU3csd9ZrO4/U0adyiTczyI/AAAAAAAAAnc/17ANVZnG-HE/s1600/DMA+CAB+2014+-+permission.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto; text-align: center;"><img alt="DMA CAB 2014 - Perception of permission" border="0" src="http://3.bp.blogspot.com/-JU3csd9ZrO4/U0adyiTczyI/AAAAAAAAAnc/17ANVZnG-HE/s1600/DMA+CAB+2014+-+permission.jpg" height="185" title="DMA CAB 2014 - Perception of permission" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b style="background-color: white;"><span style="color: #351c75;">DMA CAB 2014 - Perception of permission</span></b></td></tr>
</tbody></table>
<br />
Many lead generation campaigns rely on the buying in of data to fuel activity. Given that half of consumers surveyed felt that their permission only lasted for 6 months, this is a potentially worrying statistic. Gaining approval each and every time a lead is generated is an easy way of ensuring trust and compliance in most cases, but to reach that consumer initially, especially via email, there needs to be both permission, and the perception of permission. As an example, Honda stated during the panel discussion that service partners such as warranty and insurance providers need to be passed purchase data so ensuring the relevant privacy policy covers all that you and others may do with the data is important. Giving consumers control over their data and contact preferences should then go hand-in-hand with your policies. <br />
<br />
Competitions, such as those run via our <a href="http://magnetisemedia.com/topfox/index.html">TopFox</a> white label platform, are a fantastic way to incentivise and reward consumers for engaging with brands while more direct discounts or coupons are also widely used across the market as you can see in the image below.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-k4C_ZE_TMDw/U0adzcDKsSI/AAAAAAAAAn8/rCeyO3KGA_w/s1600/DMA+CAB+2014+-+value+exchange.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="DMA CAB 2014 - The value exchange" border="0" src="http://2.bp.blogspot.com/-k4C_ZE_TMDw/U0adzcDKsSI/AAAAAAAAAn8/rCeyO3KGA_w/s1600/DMA+CAB+2014+-+value+exchange.jpg" height="185" title="DMA CAB 2014 - The value exchange" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="color: #351c75;">DMA CAB 2014 - The value exchange</span></b></td></tr>
</tbody></table>
While these types of incentives are integral to lead generation, the sustainability and ultimate value of such tactics is not always in a brand’s favour. Consideration should also be given to the lead pricing strategy – after all, as Michelle de Souza said at the event, <b><i><span style="color: #351c75;">“lead generation is key for awareness”</span></i></b> and setting an appropriate pricing structure will ensure publishers get your campaign, and your brand, in front of as many relevant eyeballs as possible.<br />
<br />
<h4>
<span style="color: #351c75;">The bottom line</span></h4>
KPIs and metrics was another interesting area of the report. With marketers still looking to align activities closer to the sales department, something we have been <a href="http://www.imediaconnection.com/printpage/printpage.aspx?id=31555" target="_blank">talking about</a> for some time now, the creation, management and optimisation of KPIs needs to be more manageable and more closely linked to the brand’s bottom line. While CPA is still an obvious focus, quality and quantity of lead also matter, especially when you consider 58% of marketers surveyed handle customer acquisition in-house.<br />
<br />
To sum it up in 3 simple words, successful lead generation and customer acquisition in 2014 are going to require <b><span style="color: #351c75;">trust</span></b>, <span style="color: #351c75;"><b>consent</b></span> & <b><span style="color: #351c75;">transparency</span></b>. To find out how we can help you deliver on your customer acquisition, retention and even acqui-tention goals, get in touch <a href="mailto:info@magnetisegroup.com" rel="nofollow" target="_blank">here</a> or give us a call on 020 7078 8298.Magnetise Grouphttp://www.blogger.com/profile/15355804940540436800noreply@blogger.com