Native platforms are increasingly complex and sophisticated, with an ever-expanding range of opportunities. The technology supporting native has developed drastically and whilst the likes of Facebook, Taboola, Outbrain and Adwords present a huge range of marketing prospects, they can be a challenge for any marketer to navigate.

Ensuring you work effectively with involved parties whilst developing, optimising and integrating campaigns on native can prove problematic. In fact, it’s almost impossible to run native campaigns without the support of a reputable, high-end technology platform. Ideally, marketers should select an intuitive and easy to use platform that records and reports each conversion, asses lead value and lead ID.



The sophisticated LeadIntelligence dashboard enables publishers to closely track, analyse and monitor all data relating to their fully integrated campaign.

Here are three key things to consider when trying to supercharge your native ad campaigns and maximise your return on investment.

Track and tailor campaign data and optimise performance

Create clear campaign objectives with customised Key Performance Indicators (KPIs) and ensure the technology platform you work with can identify and optimise your KPIs. Several KPIs for determining ongoing performance will help allocate campaign budgets and enable you to make the most of your media spend.

Keep a close track of your campaign data to see what is producing the best results and make any necessary tweaks. Ideally, all data should be available 24/7 on a dashboard with real-time updates. This will enable you to track and tailor both messaging and targeting and maximise you native campaign ROI.

Take control of your creative and drive more volume

An experimental approach to your campaign creative will help you to gauge the best ways to increase engagement and results. Ensure your tech stack makes it easy for you to build and test multiple responsive landing pages. You can maximise engagement further with clever overlays and floater ad units and test response to landing pages with video or add social sharing.

It’s easy to forget that marketing goes beyond the ad platform. It’s important to get your pricing right as a percentage increase in conversion can dramatically reduce the Cost Per Conversion. This, in turn, will enable you to bid higher, increase profits or drive more volume.

Increase safety, reduce fraud

Last but by no means least, ensure you work with a technology platform that takes data security and fraud seriously. Check what data security measures are in place and ensure the platform you work with passes the most rigorous data security tests. This will help you to minimise any exposure to fraudulent activity.

How can we help? LeadIntelligence is a sophisticated platform that enables clients to easily set up, manage and optimise complex lead and customer generation campaigns. It streamlines all lead buying and management process for agencies and advertisers, providing insight and reliability.

Our LeadIntelligence platform is fully integrated with key native platforms, including Facebook, Outbrain, Adwords, Taboola and Yahoo Gemini to ensure maximum visibility and return for both publishers and advertisers. Detailed campaign data and analytics is available 24/7 on LeadIntelligence dashboards in real-time. With an intuitive interface belying the complexity of the system, we'll show you how our powerful controls and actionable insights will optimise your lead generation whilst saving you time and resources.

For more information or arrange a demo of LeadIntelligence, the most advanced lead and customer management platform on the market, contact us on +44 20 7100 0323 or request a demo.

Amazon's Web Services (AWS) Summit has been a fixture in our diary for a number of years now. It’s a key annual event for companies with an interest in cloud innovation.

This year's AWS proved to be another well-run event with a packed programme of sessions. Talks covered a range of topics from mobile, Big Data to HPC, Security and 'Serverless' technologies.

We were particularly interested in the ‘Serverless’ technology talks as running code without having to manage a server is a hot topic at the moment and an area we are increasingly working on.

A fascinating lecture by Abby Fuller, senior technical evangelist and software engineer, gave us an insight of how companies such as Netflix use serverless technologies to transcode their media files into 60 different formats. It’s amazing what can be accomplished with this new, cutting-edge technology and how companies are using it to gain competitive advantage.

AWS technology is core to our platform and we left the event filled with ideas, ways to make the most of our platform and how best to implement different cloud technologies. The summit also proved a great opportunity to engage with third-party services.

We'd like to thank Amazon Web Services for yet another excellent summit. We’ll definitely be back next year and hopefully in a position to share some of the innovative ways we are using the technology.

What a great night we had at the Performance Marketing Awards in April. 

Magnetise employees were invited to join Planit (one of the fastest growing performance marketing agencies) for the 2017 Performance Marketing Awards. As a finalist in the 'Best Lead Generation Campaign' for Ladbrokes Sportsbook lead generation, we got to enjoy an evening of fun and laughter with both old and new friends and lots of familiar faces. 

Planit utilises Lead Intelligence to manage and optimise performance campaigns for Ladbrokes across all digital channels. With the agencies strong results, Planit was able to submit a strong award entry. The lead-based campaign met client objectives and exceeded expectations by delivering high-quality prospects using a highly bespoke, cost-effective strategy. The campaign was able to qualify and demonstrate the value of the leads provided, keeping them in-line with the original campaign objectives.

The entry just missed out on winning the category, but we all went home happy after a great evening and coming runner up and highly commended for 'Best Lead Generation Campaign'.

Capturing and retaining user attention proves a daily challenge. Once consumers become accustomed to a certain marketing technique, it’s much easier to overlook it, making it increasingly difficult to attract their attention. In order to survive, online advertising is constantly evolving and on the page, units are becoming increasingly smart and exciting.

At Magnetise HQ we’re continually developing and testing innovative ways to intrigue and attract users. Over the years we’ve gained excellent insight into what works and what doesn’t when it comes to generating prospective customers online. How? Our advanced technology with built-in tracking tools allows us to constantly analyse user behaviour patterns and refining our technology and campaigns accordingly. This insight gives us a unique understanding of how to get the best results for our clients.

The ‘Floating Button’ is a new, non-intrusive Ad Unit aimed at engaging with users. Floating Buttons provide a truly bespoke and seamlessly integrated advertising option.



These clever mini ads sit or float neatly over your page, yet they don’t compete or detract attention from any existing placements. With this in mind, Floating Buttons can be included on any page on your site, without causing confusion or an information overload.

Floating Buttons are proving popular as they are highly relevant, yet unobtrusive. After clicking on the Floating Button, it expands and shows a second creative, directing the user to either an overlay or a designated web page.

Example of Floating Button expanding to Overlay Ad

Conversely, Floating Buttons can also be used as a companion to an Overlay Ad, so that when users click out of an overlay, a Floating Button replaces it on the corner of the screen. This gives users another chance at responding to the initial call to action from the overlay.

All our units are cross-device optimised and publishers can set very specific targeting variables, such as number of impressions, time on site, exit intent, % scroll and by device.Magnetise ‘Floating Buttons’ are available across Magnetise Media and Lead Intelligence, providing additional revenue streams for all our clients. ‘Floating Buttons’ are incredibly fast and easy to set up, so why give them a go? To find out more, please contact us on 020 7078 8298.

We don’t just rely on our industry-leading technology and proven track record, we’re committed to innovation. Our continued investment in research and development helps us stay ahead of the game.

Lead Intelligence dashboard view

Lead generation continues to be one of the most popular online marketing tools. It’s easy to see why. When executed well, lead gen campaigns can provide high-quality prospects in real time and deliver substantial returns on investment. However, managing a lead generation opportunity efficiently and ensuring you’re getting it right is pretty much impossible without a reputable high-end technology platform.

We’re very excited to announce the launch of our new Magnetise Media website. The brand new www.magnetisemedia.com offers improved navigation, is cross-device friendly and reflects our strong position entering 2017.

Anyone active in digital marketing will have likely already seen the reports and analysis about the IAB and PwC’s latest adspend report. 

If you have time and wish to read the full report then you can download a copy of the report by clicking here and visiting the IAB website.

Here are a few of the favourite report highlights:

• Overall 16.4% rise in digital spend is highest first half growth rate for two years.

• Mobile spend up 56.1%.

• Video the fastest growing ad format, up 67%. Furthermore 66% of pre-post roll spend was on non-broadcast inventory.

• Consumer Goods, travel & transport, automotive were the 3 biggest spenders in the display category.

• Half of standard mobile display is rich media and mobile accounts for 80% of spend in social.

The ad spend report certainly continues to highlight the growth of mobile and the significant impact it has on all mainstream formats and channels.


Our customers are constantly challenged as their users demand better experience across all devices and with the volume of users interacting over mobile it’s imperative the user experience and optimisation of mobile is thoroughly understood by advertisers and that they are able to measure ROI across devices.

Here are some considerations and steps you can take to maximise the success of your landing pages across devices:

• Build high-converting mobile responsive landing pages (which means creatives adapt to the devices they are viewed on).

• For fast turnaround, use tools which allow marketing and design teams to make responsive landing pages without the need to code.

• Customise text, images and video for mobile. While you’re building the landing page (working with speed in mind), you should be able to apply different sizes of your graphics and text for different screen sizes. For text, don’t just resize headlines, take precise control over your typography scale according to the device it’s being viewed on.

• Make sure your opt-in or forms are fast to load and any validation is loaded quickly with easily viewable help text. Customers can be turned away completely due to this issue.

• Use landing page creators which provide debugging feedback – helping you make better pages faster.

• If users sign up to something, then make sure your call-to-actions on the thank you page are responsive and are brought in view or in focus on both large and small screens.

• Building landing pages from templates (versus code) can save you time and help reduce campaign creative costs. Many templates simply are not adaptive layouts and are not thoroughly tested. We provide our clients with a range of responsive template expertly built for purpose.

• As always, test your pages across multiple browsers and all devices to make sure the templates you are using generates beautiful results.

We hope the above give you some helpful pointers when you are building your high quality responsive landing pages. Please note these items above are equally important for other key creative formats such as overlays and emails which businesses must also optimise for both desktop and mobile users.

Magnetise Group’s industry-leading technology is helping businesses maximise their campaign objectives and budgets, and it’s vital all our clients are promoting creative and customer journeys which is perfect for both mobile and non-mobile visitors and that’s is easy to adjust these assets easily reducing friction and encouraging users to flow through the process.

After eight and half years in Westminster, it’s time to bid our old offices farewell.

We’re moving into the iconic Aircraft Factory in Hammersmith, a highly modernised building, that’s steeped in history.

The factory, which originally built furniture, played a key role in both World Wars, when it was used to build aircraft to support the RAF.

Film buffs may also recognise the factory as it was featured in Alfred Hitchcocks’ film Secret Agent.

The new Magnetise HQ is almost ready and we’ll be one of the first tenants in the building when we move on Monday 4th April. Our new address is:

Magnetise Group
The Aircraft Factory
100 Cambridge Grove
London W6 0LE

We look forward to showing you around and shouting you to a drink at our on-site cafe!