Native platforms are increasingly complex and sophisticated, with an ever-expanding range of opportunities. The technology supporting native has developed drastically and whilst the likes of Facebook, Taboola, Outbrain and Adwords present a huge range of marketing prospects, they can be a challenge for any marketer to navigate.
Ensuring you work effectively with involved parties whilst developing, optimising and integrating campaigns on native can prove problematic. In fact, it’s almost impossible to run native campaigns without the support of a reputable, high-end technology platform. Ideally, marketers should select an intuitive and easy to use platform that records and reports each conversion, asses lead value and lead ID.
The sophisticated LeadIntelligence dashboard enables publishers to closely track, analyse and monitor all data relating to their fully integrated campaign.
Here are three key things to consider when trying to supercharge your native ad campaigns and maximise your return on investment.
Track and tailor campaign data and optimise performance
Create clear campaign objectives with customised Key Performance Indicators (KPIs) and ensure the technology platform you work with can identify and optimise your KPIs. Several KPIs for determining ongoing performance will help allocate campaign budgets and enable you to make the most of your media spend.
Keep a close track of your campaign data to see what is producing the best results and make any necessary tweaks. Ideally, all data should be available 24/7 on a dashboard with real-time updates. This will enable you to track and tailor both messaging and targeting and maximise you native campaign ROI.
Take control of your creative and drive more volume
An experimental approach to your campaign creative will help you to gauge the best ways to increase engagement and results. Ensure your tech stack makes it easy for you to build and test multiple responsive landing pages. You can maximise engagement further with clever overlays and floater ad units and test response to landing pages with video or add social sharing.
It’s easy to forget that marketing goes beyond the ad platform. It’s important to get your pricing right as a percentage increase in conversion can dramatically reduce the Cost Per Conversion. This, in turn, will enable you to bid higher, increase profits or drive more volume.
Increase safety, reduce fraud
Last but by no means least, ensure you work with a technology platform that takes data security and fraud seriously. Check what data security measures are in place and ensure the platform you work with passes the most rigorous data security tests. This will help you to minimise any exposure to fraudulent activity.
How can we help? LeadIntelligence is a sophisticated platform that enables clients to easily set up, manage and optimise complex lead and customer generation campaigns. It streamlines all lead buying and management process for agencies and advertisers, providing insight and reliability.
Our LeadIntelligence platform is fully integrated with key native platforms, including Facebook, Outbrain, Adwords, Taboola and Yahoo Gemini to ensure maximum visibility and return for both publishers and advertisers. Detailed campaign data and analytics is available 24/7 on LeadIntelligence dashboards in real-time. With an intuitive interface belying the complexity of the system, we'll show you how our powerful controls and actionable insights will optimise your lead generation whilst saving you time and resources.
For more information or arrange a demo of LeadIntelligence, the most advanced lead and customer management platform on the market, contact us on +44 20 7100 0323 or request a demo.
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