Supercharge Your Native Adverts

Native platforms are increasingly complex and sophisticated, with an ever-expanding range of opportunities. The technology supporting native has developed drastically and whilst the likes of Facebook, Taboola, Outbrain and Adwords present a huge range of marketing prospects, they can be a challenge for any marketer to navigate.

Ensuring you work effectively with involved parties whilst developing, optimising and integrating campaigns on native can prove problematic. In fact, it’s almost impossible to run native campaigns without the support of a reputable, high-end technology platform. Ideally, marketers should select an intuitive and easy to use platform that records and reports each conversion, asses lead value and lead ID.

The sophisticated Lead Intelligence dashboard enables publishers to closely track, analyse and monitor all data relating to their fully integrated campaign.

Here are four key points to consider when trying to make the most of native campaigns and maximise your return on investment.

1. Monitor campaign data, costs and results
Keep a close track of your campaign data to see what is producing the best results and make any necessary changes and tweaks. Ideally, with any given campaign all data should be available 24/7 on a dashboard with real-time updates. Detailed data on native campaign ROI should be readily available, enabling you to tailor your messaging, targeting or campaign objectives in order to maximise return.

2. Measure and optimise campaign performanceEnsure you set clear campaign objectives and measure outcome and results accordingly. Create customised Key Performance Indicators (KPIs) and ensure the technology platform you work with can identify and optimise your KPIs. Several KPIs for determining ongoing performance will help allocate campaign budgets and enable you to make the most of your media spend.

3. Increase safety, reduce fraud
Ensure you work with a technology platform that takes data security and fraud seriously. Check what data security measures they have in place and ensure they pass the most rigorous data security tests. This will help you to minimise your exposure to fraudulent activity.

4. Experiment, boost conversion rates and increase profits
It’s easy to forget that marketing goes beyond the ad platform. A percentage increase in conversion dramatically reduces your Cost Per Conversion, enabling you to bid higher, increase profits or drive more volume. Make sure your tech stack makes it easy for you to build and test multiple responsive landing pages, additionally utilise auto optimisation to maximise conversion rates quickly. Maximise engage further with clever overlays and floater ad units, test landing pages with video or add social sharing.

How can we help? 
Lead Intelligence is the most technologically advanced lead management platform available. It streamlines all lead buying and management process for agencies and advertisers, providing insight and reliability.

Our Lead Intelligence platform is fully integrated with key native platforms, including Facebook, Outbrain, Adwords, Taboola and Yahoo Gemini to ensure maximum visibility and return for both publishers and advertisers. Detailed campaign data and analytics is available 24/7 on Lead Intelligence dashboards in real-time.

For more information or arrange a demo of Lead Intelligence, the most advanced lead management platform on the market, contact us on +44 20 7100 0323 or request a demo.


Contact us today for a demo of our industry-leading technology.