Friday, 1 April 2016

We’re moving to Hammersmith

After eight and half years in Westminster, it’s time to bid our old offices farewell.

We’re moving into the iconic Aircraft Factory in Hammersmith, a highly modernised building, that’s steeped in history.

The factory, which originally built furniture, played a key role in both World Wars, when it was used to build aircraft to support the RAF.

Film buffs may also recognise the factory as it was featured in Alfred Hitchcocks’ film Secret Agent.

The new Magnetise HQ is almost ready and we’ll be one of the first tenants in the building when we move on Monday 4th April. Our new address is:

Magnetise Group
The Aircraft Factory
100 Cambridge Grove
London W6 0LE

We look forward to showing you around and shouting you to a drink at our on-site cafe!

Monday, 1 February 2016

Magnetise Media at The Affiliate Summit West

January blues didn’t hit Magnetise Media this year. The Affiliate Summit West kept us far too busy.  The west-coast conference has more attendees and even more buzz than its New York counterpart.

Despite being hosted in the flashing lights of Las Vegas, the ASW was not all fun and games. We hit the ground running on day one as we waded into the Meet Market with a fistful of business cards and a lengthy prospect list. The Meet Market certainly didn’t disappoint with a wealth of affiliates and networks with inventory across multiple channels.

The conference also allowed us to nurture relationships with our growing base of American publishers. Trips like these are vital for our team, to ensure we can continue to maintain a best in class network, resulting in strong volume and quality for our clients. We hope to see you there next year."

Thursday, 10 December 2015

Dodge the online fraudsters and maximise your profits

New figures suggest online advertising fraud is on the up. In the US alone, online advertising fraud costs the industry an estimated $8.2bn a year (IAB, December 2015). The biggest impact is being felt on cost-per-thousand (CPM) programmatic display and video ad buys, where advertisers are often being over-charged for bots and non-human traffic.

When planning an online campaign, taking steps to dodge the fraudsters and working out where you can secure your highest return is key. There is little point in having a huge impression rate, for example, which in many cases no ‘human’ will actually view. You should implement a strategy which limits this type of deception and also minimises the human cost involved in managing fraud prevention.

Online campaigns can deliver considerably more transparency and traceability than more traditional forms of advertising. Direct actions, including click through, sign ups and conversions are easily traced and should be integral to measuring the success of any campaign.

So what steps can you take to avoid the fraudsters and maximise the success of your campaign?

1.     Know what you’re paying for. If you are paying on a CPM basis, remember that an "impression" is just a measurement of responses from a web server to a page request from the user browser. In many cases, therefore no person will actually view the ‘impression’.

2.     Trade on reliable metrics. Cost-per-lead or sign-up, cost-per-click, cost-per-download, cost-per-install and cost-per-acquisition all deliver real, tangible results. By selecting a pricing model aligned to your end objectives, you will drive results and minimise the risk of wasting money on non-human traffic. Campaigns calculated on these later stage metrics are less prone to data manipulation and offer added transparency.

If you’re setting out on a branding exercise, however, then a CPM campaign might be suitable. When agreeing the budget, just remember that 1,000 impressions doesn’t = 1,000 views.

3.     Utilise online tools that deliver insight and reliability. To stop sophisticated fraudsters, your campaign should offer robust multi-stage validation, clear reporting and alerts. Ideally, each campaign should have a core selection of live KPIs that allow you to measure each placement’s ongoing performance. With instant alerts and live dashboards, you'll have the actionable intelligence that's needed to identify fraud and resolve the issue.

4.     Reduce steps in conversion journeys.  We discussed the importance of shortening conversion ‘journeys’ in a previous post - Keeping it real (time). Clever creatives, including form banners and form overlays, can significantly improve conversion journeys. They enable you to, for example, offer a special promotion, capture a ‘sign-up’ within the creative and then automatically log users into the advertiser’s site to redeem the promotion. Even the most sophisticated fraudsters have trouble penetrating creative conversion journeys as these forms help to filter automated, non-human traffic and reduce the steps in the conversion process. 

5.     Select a bespoke offering. Ensure your provider understands your target well and can design and implement a highly targeted, bespoke campaign.  A tailor-made offering will help to safeguard your campaign by ensuring it is viewed and actioned by your target audience and by delivering real, precise data.

6.     Secure the best price/performance ratio. When choosing providers, ask about the success of other campaigns. Ensure you are selecting a provider with the best technology and a proven track record that can deliver a high return on investment.

Magnetise Group’s industry-leading technology offers a range of flexible pricing options that are aligned with advertiser campaign budget and objectives. Our clients benefit from some of the most advanced verification technology in online advertising and enjoy industry leading creatives that ensure a high level of accuracy.

Monday, 10 August 2015

Magnetise takes a bite from the Big Apple

At the start of August, it was that time again: to go stateside and grow the Magnetise network. The Affiliate Summit East dwarfs the London events, with thousands of delegates from across the globe. The “Meet Market”, a speed-dating-esque assembly, was a no-nonsense place to meet everyone. The place was packed with advertisers, affiliates and branded memorabilia, all in equal measure. It felt like the business card ping-pong championships!  

As well as making new connections, we also met with a number of existing Magnetise partners. All working week, we speak to these partners on the phone and via email, but you can’t beat the conviviality and productivity of a face to face meeting. Particularly if it is over brunch!

Even after several days of New York sized portions we couldn’t say no to a final blowout brunch with a supplier. Pancakes and Bloody Marys @ Sarabeths Park Avenue. It filled us up all the way through the red eye home.

Monday, 18 May 2015

Magnetise at Amazon’s AWS London Summit 2015

Another year has passed, and we’re back again to visit the AWS Summit. We were impressed with Amazon's summit last year, so we were keen to return to ensure we keep up to speed with the latest industry developments.

This year we took a different approach and after a brief walk around the exhibition space, we queued early to get into the main conference.

During the conference Werner gave us a brief history of Amazon, and how their vision has helped change the industry. We gained further insight into the power that the cloud and AWS services offer in terms of infrastructure. We then heard from a number of companies about how they have benefitted from AWS and how they’re using some of Amazon’s new services, including Lambda and Machine Learning.

Next were the breakout sessions, most of the rooms were packed and we couldn't event enter in the Lambda session! Sessions we particularly enjoyed include Infrastructure as code and Machine learning; which provided some really engaging conversations. You can find a reference to the session videos and the slides here.

The Magnetise platform is built using AWS compute and storage resources and we take advantage of Auto Scaling and Elastic Load Balancing for a scalable, reliable and secure infrastructure. This is therefore a key event in our calendar, enabling us to keep abreast of the latest sector developments.

We'd like to thank Amazon for another excellent, thought provoking AWS Summit and we look forward to next year's event.

Monday, 9 March 2015

One size rarely fits all

Native platforms have been around for a number of years now, but most providers are still not offering truly customisable widgets. The market has not reached full maturity and current functionality gaps are posing limitations to publishers and consumers alike.

One key issue is pricing. Most native platforms currently offer a CPC model only. While CPC can be a suitable pricing model for a genuine ‘content’ ads, wishing to drive traffic, this option is not ideal for the huge number of other ads which aim to encourage a given action. Many advertisers are having to disguise their traditional promotions so they look more like content.

A one size fits all approach can therefore be very limiting. Magnetise Ad Centre has developed a model that enables advertisers to select a pricing option which is aligned with their objectives. For example, publishers who want to promote a special offer or discount can pay on a CPL basis or if they want users to download an app, they will pay on a CPI basis. Our Ad Centre platform optimises all adverts, regardless of the pricing model selected.

Sign-up,Clicks to website,Share,Install, Offer claims

The visual impact of Native platforms is also crucial. For Native ads to have the desired effect, they need to be a seamless addition to a website. Magnetise Ad Centre has spent years perfecting its bespoke widget builder and has launched a series of advanced design controls.

Our Ad Centre gives publishers almost limitless design controls to make the on-page experience inspiring, while keeping the users trust. Publishers can customise the format, style and function of their widgets, therefore ensuring the widget is fully integrated into the website and the publisher is fully satisfied with the look and feel. The recent introduction of subtle animation effects has proved successful in increasing user engagement, without detracting from the page.

 Click to view widget in action

We are seeing first hand that smarter Native ad solutions bring much need functionality. They help to open up more creative and clever opportunities and offer flexibility for both publishers and advertisers. For more information or for a demo, please contact

Magnetise Ad Centre offers fully tailored options, including:

Our platform can create any widget size that will fit the publisher's placement area. We offer both customised sizes and IAB standard or templated formats.

Our widgets will adapt to any screen size (desktop/tablet/smartphone) and will seemingly fit and also neatly scale into the publishers' responsive pages.

Ad assets
Our ads set up contain 3 different image formats, 2 title styles (title and headline), 2 body length, call to action and advertiser name, allowing publishers to build different ad styles and choose the tone of the widget - from an plain ad like style (ex.: logo + offer title + body + call to action) to a more editorial style (ex.: editorial image + headline + advertise name).

Border/Background colour
Our widget can be customised to fit the publisher's desired look and feel. By adjusting border colours, padding spaces and background colour.

Our widgets can be built with and without a header. This can be customised to any background colour, height and font style. Additionally, an image can be uploaded to serve and a header or to be combined with the html header.

Highlight options
We offer a number of mouse-over features to maximise the user experience and improve engagement. This can be set to change the font colour and/or the ad unit background colour.

We offer 17 pre-set animations and the ability to customise the number of repetition and interval. This feature is designed to increase the widget visibility on the page.

A disclaimer can be set up to display within the widget to give users more information about the ads source. We offer a variety of design and mouse-over animations for the disclaimer logos. The position of the disclaimer is entirely customised.

Monday, 5 January 2015

Deloitte names Magnetise Group as a Technology Fast 500 EMEA winner

We've won a few awards over the years and it's always reassuring when an independent organisation recognises your achievements.

It’s been over 7 years since Magnetise first launched and we're thrilled to be officially named as one of the fastest growing technology companies in Europe, Middle East and Asia (EMEA). For the second year in a row, Deloitte has named us in their official Technology Fast 500 EMEA winners list. 

Deloitte’s rankings are based on the percentage revenue growth over 5 years. Over that time, Magnetise Group grew an impressive 422%. 

In such a fast paced and dynamic space, staying relevant and continued growth is not easy. It's thanks to our fresh thinking, hard-working, fun and driven team that we can sustain this type of growth. At Magnetise Group, we are consistently delivering bespoke, high return campaigns for our clients. Our team of techies are continuously tweaking and updating our software to maximise performance and we are always seeking new revenue streams and maximum return for our clients.

Thanks Deloitte for recognising us, we're thrilled and even more motivated to be a winner for a third year in a row.... Watch this space!

The full Fast 500 EMEA winners list can be found at