We're sitting on this task force helping to define best practise in the online lead generation space:
http://www.iabuk.net/en/1/onlineleadgenerationtaskforce.html
Here are our current efforts on the white papers:
http://www.iabuk.net/en/1/onlineleadgeneration.html
Latest Posts
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What a great night we had at the Performance Marketing Awards in April. Magnetise employees were invited to join Planit (one of the fas... -
Capturing and retaining user attention proves a daily challenge. Once consumers become accustomed to a certain marketing technique, it’s muc... -
We had a good day presenting at this online lead generation supplier show case in May 2009. http://econsultancy.com/events/lead-generation-s...
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