For those of you not familiar with the TopFox network. TopFox competitions is a white-label competitions platform allowing top UK web properties to power their competition areas in a manner that seamlessly blends in with their main site. Check out http://competitions.maxim.co.uk/ as an example.

Partners of TopFox can add their own blend of free and sponsored competitions.

TopFox also provides its own competitions as part of the network. These competitions are sponsored and funded via lead generation advertising campaigns.

What we've found with our last couple of white-label integrations is an increased appetite for premium sms driven competitions, particularly with our newspaper-styled partners.

Essentially a premium sms competition is a prize draw that cost a pound or so to enter. Entries are charged to the user's mobile phone.

Its a quick and easy win for some partners, with many running offline versions of the competitions in tandem with online.

We're quietly optimistic about this new competition style and hope it will help our partners generate more revenue.

Here's an example online application of the Text to Win competitions http://topfox.co.uk/text_to_win.jsp