TopFox, the UK’s leading white label competition platform, has created a healthy new revenue stream for Maxim, the men’s online lifestyle magazine. Maxim was an early adopter of the TopFox platform and over the last 18 months the teams have worked together to optimise the results achievable.

Previously an area of the site which didn’t generate a return for the publication, Maxim Competitions is now a popular destination offering opportunities from the TopFox network, as well as exclusive Maxim prizes such as Ferrari driving experiences. Competitions are chosen by the Dennis Publishing brand to make sure they match the interests and aspirations of their readers. Subtly signposted above the main navigation on every page and promoted alongside relevant content, the TopFox solution has helped Maxim readers engage more deeply with the brand, at the same time as capitalising on their value by generating a new revenue stream.

Designed to be comprehensive and simple to use, TopFox helps publishers set up, host and manage competitions with a seamless look and feel, keeping visitors within their site. One of the Magnetise Group's range of online lead generation solutions, TopFox provides high quality, qualified leads to advertisers, marketers and the publishers themselves. Its real-time algorithms maximise user engagement by ensuring offers match their interests, while the platform’s transparent cost per lead (CPL) pricing model helps advertisers enhance results and edit their pricing according to lead type, which creates a fair and fruitful return.

“Topfox has helped us turn what was previously a fairly static area of our website into a revenue generation tool;” Anthony White, Commercial Director of Dennis DMS, commented. “Both our web advertising and editorial teams find it easy to use and an effective way of managing and analysing both the competitions and the wealth of data they generate.”

The TopFox team worked closely with the publisher to fine-tune the web offering, testing out different positions and mechanisms to increase interaction with Maxim readers. TopFox lets publishers completely customise the content and offers, create engaging touch-points online and through email as well as having complete control over the promotions run on their site.

“Maxim is a superb brand for TopFox to work with early on;” commented Peter Gowrie-Smith, Managing Director of the Magnetise Group. “They have equally strong editorial and commercial aspects to their business which TopFox has been able to integrate even deeper on the Maxim site.”