The Magnetise Group has employed a number of new staff in its Magnetise Media division including the creation of the new role of Commercial Director with the appointment of Kevin Rice. Magnetise Media works with publishers, advertisers and agencies to construct and deliver advertising, marketing and lead generation campaigns to engage consumers, delivering prospects and data that ultimately grow its clients' customer bases and sales.

Due to growing demand from existing and new customers, a total of 5 new employees have been recruited to support the business. Kevin Rice, Commercial Director, has an impressive background in the online lead generation (OLG), display advertising and performance marketing sectors, having previously held Managing Director positions at both EDR and Clash Media. Bringing 15 years experience in the internet sector to Magnetise, along with unparalleled expertise in helping companies grow at the same time as ensuring they derive full value from their product and service offerings, Kevin's role will focus on building out advertiser and media relationships for the business and managing the burgeoning team.

“No other supplier in the marketplace has the technology foundation and focus on quality that Magnetise possesses;” commented Kevin. “These internal factors, combined with the increasing external interest in fully accountable, data-led marketing services from advertisers and the clear commercial opportunity ahead for lead generation in general, made joining Magnetise a very easy decision.”

Other new members of the team include Lucy, who joins the publisher team as Publisher & Acquisitions Manager from Zone Media in Belgrade, brings with her a wealth of experience in managing affiliate partners for performance marketing. Tom is Magnetise's new Sales Executive working with both agencies and direct advertisers, previously from Creative Environmental Networks, arriving at Magnetise with stacks of enthusiasm and drive for delivering winning campaigns for clients.

“2011 is turning out to be a big growth year for Magnetise;” commented Peter Gowrie-Smith, Founder and Managing Director of Magnetise. “ We're looking to make our In-Banner and In-Video solutions the leaders in their field, just as we did for Lead Intelligence and TopFox last year and bringing the skills and experience of Kevin and the rest of the team on board gives us all the manpower and drive we need.”