Magnetise takes a break with ITV Daybreak!

We’ve had the opportunity to work with ITV for the last 3 years now and have a brilliant relationship with the team there. So when they invited us to visit the Daybreak London studios recently, we jumped at the chance to hang out for a while. Such was the popularity of the trip, Magnetise conducted its very own ‘prize draw’ and the lucky winners were duly waved off to The London Studios on South Bank.

The visit was a very inspirational (not to mention fun!) experience, with a full tour of the news and production rooms as well as the chance to get up close and personal with some of the stars of the show that day, including Carol Vorderman, Martin Lewis and Christine Bleakley. Coming from the relatively small and nimble new media world, the team were enthralled by the size of the operation, the complexity of the production and the dedication and effort that goes into making each individual programme.

 After watching some of the action on set, we couldn’t resist the chance to act like popstars and have a go at ‘performing’ on the on-set stage. Luckily this was not, and never should be, televised – but we certainly enjoyed it nonetheless! 

Finally it was up to the hospitality suite for a champagne breakfast with stunning views over London as our backdrop.

Once back in our (considerably smaller) offices, the team shared their insights with the rest of the office and immediately set about using that ‘insider knowledge’ to support the work we do with the company. ITV uses services including our white label competition platform to generate additional revenue and provide engaging content for its visitors, as well as our widgets and basket ads that make excellent use of previously wasted real estate to carry relevant adverts and offers for the ITV online audience. As a creative bunch, we had lots of new ideas too and look forward to telling you more about them in the future.

In the meantime, we’d just like to say a big THANKS to all the team at ITV – it’s a pleasure to be working with you!


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