We recently launched the 5 Prizes service for Channel 5. Developed and delivered using TopFox, the UK’s biggest white label competitions platform, 5 Prizes is the latest addition to Channel 5’s 5 Play portal which offers a range of gaming services. The new competition offering adds a wealth of engaging opportunities for visitors, an additional revenue generation capability for the media owner and a lucrative new channel for advertisers looking to attract interest and generate leads from visitors to Channel 5’s popular and high profile online services.
Due to the long-standing relationship between Northern & Shell and the Magnetise Group, which has seen TopFox deliver commercially successful competition services to the likes of OK Magazine, Daily Express and Daily Star, TopFox was an obvious choice for the TV channel’s new owners. The whole project was delivered within the space of a month, which is testament to great working relationship built up by the teams involved.
TopFox helps publishers set up, host and manage competitions with a seamless look and feel, keeping visitors within their site at the same time as generating an additional revenue stream from leads generated for advertisers as part of the competition entry process. Publishers can completely customise their content and offers, create banners and email newsletters, add their own exclusive competitions and have complete control over the promotions run on their site. Visitors can quickly and easily add a ‘tick in a box’ to register for 5 Prizes at the same time as registering for other client services, while conversely, TopFox also offers newsletter registrations within its sign up process, ensuring that publishers can fully engage their audiences through every available touchpoint.
Farzad Jamal, Group Internet Controller, Northern & Shell commented; “Having worked with the TopFox team for a number of years now, Magnetise was an obvious choice for our new competition offering. It’s so quick and easy to implement and manage, and the resultant revenue we generate from linking our lucrative audience to advertisers is a welcome addition to the business. ”
Peter Gowrie-Smith, Managing Director of Magnetise added; “With 5 Prizes, TopFox is now starting to reach into the burgeoning online TV market which is a logical progression for us. TopFox already has over 1 million active members and we’re looking forward to welcoming Channel 5 viewers into the fold and rewarding them with some fantastic competitions and prizes based around Channel 5 programmes.”
With a prime position widget on the home page of the 5 Play portal and cross promotion banners showcasing the most popular and lucrative competitions which run in multiple positions on Channel5.com itself, 5 Prizes is achieving promising traffic. It has already doubled month-on-month registrations and results and engagement levels will build further as the service is more fully integrated. Future plans include the combined promotion of programming content with promotions and prizes and using the data generated from activity to further optimise both consumer content and revenue generation opportunities for Northern & Shell.
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