Magnetise Speaking at DMA & IAB Events in June and October

As lead generation and performance advertising continue to rise to prominence, we're being increasingly asked to provide expert insight to the general marketing community as they explore all the options open to them. Read on to find out where you can find us over the next few months.

The Direct Marketing Association (DMA) undertakes invaluable education, research and lobbying services on behalf of the marketing industry in the UK.  Magnetise has been a member of the DMA for some years now, and has been invited to help the organisation showcase the strategic capabilities of lead generation for marketers at an event in London on 28th June 2012. Based around the Good, the Bad and the Ugly of Lead Generation, the event will outline the historical landscape online lead generation has grown and matured from, the key challenges that lie ahead, as well as the best practice techniques, KPIs and strategies that every good lead generation provider should be offering.

The IAB also runs a range of focused events on digital marketing. On the 16th October they will be hosting a one day practical workshop to help marketers understand How Best to Generate Leads Online. Tim Milverton, our Co-Founder & Technical Director, will be guiding attendees through the role of technology and the importance of real-time processing and validation. As members of the Lead Generation Council, Magnetise works closely with the trade body to help educate others about the benefits of online lead generation.

We will be releasing more details about the events in due course, but please do let us know if you would like to reserve a place, and whether there are any particular issues that you would like us to discuss.


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