IAB OPM 2014 Headline Results |
This year the IAB has also included a really fascinating piece of consumer research about how the general public interact with performance marketing techniques. If any of you still need proof of just how mainstream lead generation and affiliate marketing have become, how comfortable consumers are with performance marketing - and how valuable it is for brand discovery, customer generation and even repeat purchase, you need to read the report!
We will be diving deeper into the figures over the next week to assess the particular impact, potential and promise of lead generation within the online performance marketing mix so keep an eye out on our blog for more information and insights. In the meantime, click over to the IAB website to find out more or get in touch with us to find out how we can help your performance marketing programmes really deliver.