Celebrating London’s technology excellence and inspiring the next generation of digital marketer

London Technology Week
This week sees London’s first ever ‘Technology Week’. While some of these larger industry initiatives can feel a little over-done at times, celebrating the wealth of innovation and excellence within our capital’s technology industry is an important marker of maturity. The largest collection of tech events in Europe to date, there have been over 200 events hosted with around 30,000 attendees in total according to the organisers, and while the event finishes tomorrow, there’s still plenty of options on the schedule.

Organised by an illustrious group including UBM Live, London & Partners, ExCeL London and Tech London Advocates and supported by the Mayor of London, the aims of and reason for Technology Week have been superbly outlined in a quote from our Mayor, Boris Johnson:  
"Tech Week is a superb opportunity to hail the success of London’s tech sector, which despite only being in adolescence already makes a tremendous contribution to our economy and is outperforming our rivals around the globe. The tentacles of our digital army now spread to every corner of the capital and far beyond. We forecast that they will generate a whopping £12 billion of economic activity and 46,000 new jobs in the capital over the next decade.”
The Magnetise team has however been mostly focused on the Internet World show this week, meeting and exploring all the solutions and services on offer, as well as using the event as an excuse to catch up with a client or ten over coffee! One of the longest-running internet shows, Internet World has changed beyond all recognition since it launched in 1992. In today’s app-tastic, mobile-device laden society, things look very different, and very exciting. We’re looking forward to seeing some of the services we saw at the show hit mass market sometime in the next year or so.

Back in the office, we’re also doing our bit to inspire future generations about all that digital marketing has to offer. We’ve invited interns, students, school pupils and friends and colleagues in to join us for a day on numerous occasions before because we think it is important for people to be able to experience first-hand the human side of a digital business.

Our latest ‘new recruit’ is a pupil from our local Greycoat School who is coming into our office this Friday for a day of work experience where we hope to show her as much as we can about this exciting, fast-paced sector we live and breathe. Kitty will be shadowing Stephen, one of Magnetise Media’s Senior Account Managers, for the day and joining us on conference calls, meeting any clients that pop in, doing some Ad Ops tasks and having a proper induction to all our different departments and divisions. Please do make her feel very welcome should you speak to her!

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