Native platforms have been around for a number of
years now, but most providers are still not offering truly customisable
widgets. The market has not reached full maturity and current functionality
gaps are posing limitations to publishers and consumers alike.
One key issue is pricing. Most native platforms currently
offer a CPC model only. While CPC can be a suitable pricing model for a genuine
‘content’ ads, wishing to drive traffic, this option is not ideal for the huge number
of other ads which aim to encourage a given action. Many advertisers are having
to disguise their traditional promotions so they look more like content.
A one size fits all approach can therefore be very
limiting. Magnetise Ad Centre has developed a model that enables advertisers to
select a pricing option which is aligned with their objectives. For example,
publishers who want to promote a special offer or discount can pay on a CPL
basis or if they want users to download an app, they will pay on a CPI
basis. Our Ad Centre platform optimises all adverts, regardless of the
pricing model selected.
Action:
Sign-up,Clicks to website,Share,Install, Offer claims
Pricing:
CPL,CPC,CPS,CPI,CPL
The visual impact of Native
platforms is also crucial. For Native ads to have the desired effect, they need
to be a seamless addition to a website. Magnetise Ad Centre has spent years perfecting
its bespoke widget builder and has launched a series of advanced design
controls.
Our Ad Centre gives publishers almost limitless
design controls to make the on-page experience inspiring, while keeping the
users trust. Publishers can customise the format, style and function of
their widgets, therefore ensuring the widget is fully integrated into the website
and the publisher is fully satisfied with the look and feel. The recent introduction of subtle animation
effects has proved successful in increasing user engagement, without detracting
from the page.
We are seeing first hand that smarter Native ad
solutions bring much need functionality. They help to open up more creative and
clever opportunities and offer flexibility for both publishers and
advertisers. For more information or for a demo, please contact media@magnetisemedia.com
Magnetise Ad Centre offers fully tailored options,
including:
Formats
Our platform can create any widget size that will fit the publisher's placement area. We offer both customised sizes and IAB standard or templated formats.
Responsiveness
Our widgets will adapt to any screen size (desktop/tablet/smartphone) and will seemingly fit and also neatly scale into the publishers' responsive pages.
Ad assets
Our ads set up contain 3 different image formats, 2 title styles (title and headline), 2 body length, call to action and advertiser name, allowing publishers to build different ad styles and choose the tone of the widget - from an plain ad like style (ex.: logo + offer title + body + call to action) to a more editorial style (ex.: editorial image + headline + advertise name).
Border/Background colour
Our widget can be customised to fit the publisher's desired look and feel. By adjusting border colours, padding spaces and background colour.
Header
Our widgets can be built with and without a header. This can be customised to any background colour, height and font style. Additionally, an image can be uploaded to serve and a header or to be combined with the html header.
Highlight options
We offer a number of mouse-over features to maximise the user experience and improve engagement. This can be set to change the font colour and/or the ad unit background colour.
Animation
We offer 17 pre-set animations and the ability to customise the number of repetition and interval. This feature is designed to increase the widget visibility on the page.
Disclaimer
A disclaimer can be set up to display within the widget to give users more information about the ads source. We offer a variety of design and mouse-over animations for the disclaimer logos. The position of the disclaimer is entirely customised.
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