Last year, the IAB launched an important piece of research called the Value of Online Performance Marketing. Grouping together affiliate marketing and lead generation, the overall report showed much growth and promise for the sector.  Roll forward 12 months, and the IAB has released their latest edition tracking the continued evolution of the online performance marketing space through 2013 which you can read more about here.

As lead generation specialists, we thought that this side of the study again warranted closer inspection as we did last year for our friends at PerformanceIN, one of the first publications to properly focus in on this increasingly important aspect of digital marketing.

Click through to the latest PerformanceIN article to read what we thought about this year’s research, the changing ecosystem we operate in, where the budgets are being spent and what those all-important consumers think of the performance marketing campaigns they are increasingly engaging and interacting with.